iRubric: Package Redesign & Advertising Campaign rubric

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Package Redesign & Advertising Campaign

Package Design

Redesign a current package and create a three piece advertising campaign to promote your new design.

Rubric Code: A922AW

By areeside

Ready to use

Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: 9-12

Product Design
	Excellent 6 pts	Good 4 pts	Needs Improvement 2 pts
Appearance/Creativity	Excellent Package is unique and design is "eye-catching".	Good Package is unique.	Needs Improvement Package is not unique and product is not "eye-catching".
Completed Box	Excellent Box is the correct size and assembled well.	Good Box dimensions are correct but assembly could be improved.	Needs Improvement Box dimensions are incorrect.
Details	Excellent Package includes all details about product.	Good Package includes some details about product.	Needs Improvement Package does not include details about product.
Color	Excellent Colors used are exceptional and add to the overall product.	Good Colors are used to enhance design.	Needs Improvement No colors are used.
Type/Fonts	Excellent Typefaces and fonts fit very well with the product design.	Good Typefaces & fonts are adequate.	Needs Improvement Choice of typefaces/fonts are difficult to read.
Layout	Excellent Great attention to detail with text and graphics.	Good Layout of text and graphics is good.	Needs Improvement Problems with use of space and/or margins.
Advertisements
Completed Campaign	Excellent 3 ads are all correct size.	Good 1-2 ads or some may have be incorrect size.	Needs Improvement 0-2 ads with incorrect sizes.
Appearance/Creativity	Excellent Ads are unique and eye-catching.	Good Ads are somewhat unique.	Needs Improvement Ads are not unique and not eye-catching.
Unity	Excellent All 3 ads are unified and have similar design elements that relate throughout.	Good The ads are somewhat unified but may not be identified as part of the same campaign when separate.	Needs Improvement The ads are not unified and have no similar design elements to relate throughout.
Presentation & Board
Completed Board	Excellent Presentation board is complete with all items and was assembled neatly.	Good Most items are present on the board and the assembly was not neat.	Needs Improvement Many items are missing and the assembly is not neat.
Presentation	Excellent Student presents product and shows knowledge of design and confidence with all pieces.	Good Student gives some knowledge of product but seems unsure of all pieces.	Needs Improvement Student does not present product.