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Design Brief Rubric 
If you could invent something to make your life easier, what would it be? Develop a design proposal for a product that would make your life easier. The design proposal should include sketches of your idea, the essential functions and who your product serves. Once your initial idea has been developed, solicit feedback from your peers to revise and update the final design proposal.
Rubric Code: A8459X
Ready to use
Public Rubric
Subject: Computers  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Design Brief Proposal Rubric
  Below Average

0 pts

Average

1 pts

Above Average

2 pts

Good

3 pts

Excellent

4 pts

Title Page/Introduction

Below Average

There is no title page and introduction to design team.
Average

The title page and introduction to design team includes 1 of the component
Above Average

The title page and introduction to design team includes all but 2 of the components, including a three-dimensional sketch/image of the invention.
Good

The title page and introduction to design team includes all but one of the components including a three-dimensional sketch/image of the invention.
Excellent

The title page and introduction to design team includes all components, including a three-dimensional sketch/image of the invention.
Purpose of Invention

Enter description

Below Average

There is no clear purpose or background or any mention of the problem the invention is trying to solve.
Average
Above Average

The purpose includes brief background information related to the invention and does not include the problem the invention is trying to solve.
Good

The purpose of the invention includes some background information related to the invention and does include the the problem the invention is trying to solve.
Excellent

The purpose of the invention includes significant background information related to the invention and the problem the invention is trying to solve.
Overview of Procedure

Enter description

Below Average

There is no procedure and does not show how research and development of a product is prepared in the marketplace.
Average
Above Average

The overview of procedure show some steps but does not show how research and development of a product to prepare it for the marketplace.
Good

The overview of procedure reflects the steps the company would use to conduct research and development of a product to prepare it for marketplace.
Excellent

The overview of procedure accurately reflects the steps a company would use to conduct research and development of a product to prepare it for marketplace.
Timeline

Timeline

Below Average

There is no timeline or steps of the product.
Average
Above Average

The steps are not clearly shown from the overview and does not include realistic deadlines.
Good

The timeline includes some steps from the overview but does not include realistic deadlines.
Excellent

The timeline, presented in a clear manner, includes all steps from the overview, with realistic deadlines.
Budget

Below Average

There is no budget.
Average

The budget accurately shows costs only associated with the invention.
Above Average

The budget accurately shows costs only associated with the invention and testing the invention.
Good

The budge accurately shows costs associated with the invention testing the invention but no mention of paying employees for the development of the invention.
Excellent

The budget accurately reflects costs associated with creating the invention, testing the invention, and paying employees for the development of the invention.
Summary

Below Average

There is no summary.
Average
Above Average

Summary is no longer than a paragraph and represents some of the information presented in the design proposal.
Good

Summary is no longer than a paragraph and represents most of the information presented in the design proposal.
Excellent

Summary is no longer than one paragraph and concisely represents all of the information presented in the design proposal.
Developing a Survey

Below Average

The product survey was not designed to collect usable feedback to improve the product.
Average
Above Average

The product survey featured some questions without a clear purpose. The reviewer provided few (1-2) opportunities to comment on the product and provide feedback. There was no usable data-hard to read
Good

The product survey featured well designed questions with a specific purpose. The reviewer provided some opportunities to comment on the product and provide feedback. Usable data was collected.
Excellent

The product survey featured well designed questions, with a specific purpose. The reviewer had clear opportunities to comment on the product and provide feedback. Usable data was collected.
Analyzing Feedback

Below Average

There was no feedback.
Average

The student incorporated usable data but did not show recommendations or a plan to refine the product.
Above Average

The student incorporated usable data into the redesign of the product. The student was able to anticipate recommendations and had a plan to refine the product.
Good
Excellent

The student used the data as a reflection on the products evolution. Responses were accurate with insight in the products redesign. The student used feedback to improve the product and was able to anticipate the products evolution.
Product Development

Below Average

There was no product development
Average

The design proposal was detailed but did not include the essential functions of the product and did not include any marketing information. Comments were written in run-on sentences. The product sketch was not drawn and did not show both product function and purpose behind the products. The design proposal incorporated little feedback to improve the product while citing sources. There were 6-more grammatical/spelling mistakes.
Above Average
Good

The design proposal was detailed and included the essential functions of the product but did not include any marketing information. Comments were written in run-on sentences. The product sketch was annotated and showed both product function and purpose behind the products. The design proposal incorporated feedback to improve the product while citing sources. There were 3-5 grammatical/spelling mistakes.
Excellent

The design proposal was detailed and included the essential functions of the product as well as all of the necessary marketing information. Comments were in complete sentences. The product sketch was annotated and showed both product function and purpose behind the products design. The design proposal incorporated feedback to improve the product while citing sources. There were no grammatical or spelling mistakes or contained 2-4 grammatical/spelling mistakes.




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