iRubric: Social Media rubric

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Social Media

Social Media requirements for the 2011 MCC Marketing Challenge

Rubric Code: A67XCX

By MCC_AMA

Draft

Public Rubric

Subject: Business

Type: Presentation

Grade Levels: 9-12

Markting Challenge Social Media
	Poor Is not demonstrated at all 1 pts	Fair Is slightly demonstrated 2 pts	Good Is demonstrated, but not thought through 3 pts	Super Fully demonstrated 4 pts
Clear social media goals 1 pts Demonstrates realistic and clear goals.Ex. communications, identifiying market needs, etc.	Poor No goals identified	Fair Goals identified but not fulfilled	Good Goals identified but group could have put more in it	Super Found a need first then used a social media site to fill that need.
Relivancy 1 pts Demonstrates use of proper sites while taking into account audience, product and campagin goals. Ex. Using Facebook to communicate with pre-schoolers	Poor Social media site is not relivant to the product or audience. Social Media Campaign goals are not reached	Fair Social Media sites are relivant.	Good Social Media sites are relivant. Campaign goals are slightly reached or group should have put forward more effort	Super This group has maintained relivancy and is absolutly satisfactory
Consistancy 1 pts Demonstrates consistancy with entire campaign	Poor Social Media sites are not fluid with any other campaign materials.	Fair Social media sites slightly resemble other materials	Good Social Media sites very similar, a few words off, off color or slightly different	Super Social Media sites are very fluid and seem to be a part of the whole campaign.