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iRubric: Marketing - New Product Website rubric

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Marketing - New Product Website Advertising- New Product Brief Create at least three new products for the school store. Each product will have a photo (mock-ups are acceptable) along with a description and price. Pages should include 1) Product description and photo 2) Marketing plan for each product (target demographic, market research, competition, advertising strategies, sales projections) 3) budget (cost of goods) and target inventory plus target retail price with margin added Rubric Code: PX5B74C By craigmusni Ready to use Public Rubric Subject: Vocational Type: (Other) Grade Levels: 9-12

Individual Website Rubric
	Great 150 pts	Fair 100 pts	Poor 50 pts
Content Students must have all of the information as required above.	Great Students have all of the information as required above and has presented it in an exceptional manner. Webpages are very attractive and appealing. Product feasibility is researched thoroughly.	Fair Students do not have all of the information as required above but has presented it in a good manner. webpages are somewhat attractive and entertaining. Product feasibility has not been researched thoroughly.	Poor Students are missing more than one element from above. Webpages are poorly laid out and disorganized. Product has not been researched for all of the elements above and for feasibility.
Completeness All the information required is on the website and explains all research.	Great Website shows that student has researched their products thoroughly	Fair Website seems to be pretty prepared but maybe should have researched more.	Poor Website was just not ready for launch.
Web Design Site is logically laid out and information is easily accessible	Great Site is well laid out and information is clearly presented and accessible	Fair Site looks good, reasonable organized, and information can be found.	Poor Site is disorganized and was sloppily put together with little or no planning
Knowledge Website answers questions about his/her products and subject covered.	Great Website is very professional and student answered all questions.	Fair Website is professional but student did not answer most of the questions.	Poor Website is not professional and subject was not covered entirely.