iRubric: Yearbook Marketing Plan rubric

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Yearbook Marketing Plan

A 10-month plan for marketing and selling the LCHS yearbook.

Rubric Code: ZXWX483

By wbryan

Draft

Public Rubric

Subject: Journalism

Type: Assessment

Grade Levels: 9-12

Enter rubric title
	Poor 1 pts	Fair 2 pts	Good 3 pts
Theme	Poor The monthly marketing plan fails to incorporate the theme for the buyer.	Fair The monthly marketing plan somewhat incorporates the theme for the buyer.	Good The monthly marketing plan fully incorporates the theme for the buyer.
Customer	Poor The monthly marketing plan will not appeal to the appropriate demographics and considers buying trends.	Fair The monthly marketing plan may appeal to the appropriate demographics and considers buying trends.	Good The monthly marketing plan will appeal to the appropriate demographics and considers buying trends.
Implementation	Poor Some ideas are problematic or incomplete.	Fair Each idea can be implemented, is somewhat affordable and can be assessed for effectiveness.	Good Each idea is easily implemented, affordable, and can be assessed for effectiveness.