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iRubric: Logo Design rubric

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Logo Design 
Logos
Rubric Code: ZXC6AC4
By amcgregor
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: K-5

Powered by iRubric Logo Design
  Level 1

Limited Effectiveness

(N/A)

Level 2

Somewhat effective

(N/A)

Level 3

Effective

(N/A)

Level 4

Highly Effective

(N/A)

Communication and Overall Effect

Level 1

-logo is undecipherable
-logo includes too much detail and too many colours
-does not relate to the product/service
Level 2

-logo is somewhat decipherable but messy
-some care and attention to detail
-relation to product/service is questionable
Level 3

-logo is well developed, and attractive
-images relate to the product/service
Level 4

-logo is exceptional and appears professional
-relates well to product
Application

application of logo conventions
Level 1

-included few or none of the conventions discussed in class
-demonstrates little comprehension of the lessons on balance, colour and style.
Level 2

-included some of the conventions discussed in class
-Poor or inconsistent use of colour
Level 3

-Appears to understand the lessons on balance, colour and style
- fairly creative use of conventions
Level 4

-creatively applied knowledge from the lessons related to balance, colour and style
-excellent use of all conventions



Keywords:
  • memorable, bold, simple, clear and meaningful


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