iRubric: DES245 Advertising Design rubric

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DES245 Advertising Design

DES370 Advanced Logo Design

Week 1: Destination Logos (120 pts)

Rubric Code: ZA33AB

By aprilbiss

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Public Rubric

Subject: Arts and Design

Type: Assessment

Grade Levels: Undergraduate

Guidelines • Create 3 different variations of Logo marks for a chosen city • 4 x 4 format • CMYK Color Mode • Illustrator Only for logo creation + Final PDF file
	Excellent 30 pts	Satisfactory 20 pts	Improvement Needed 10 pts	Incomplete 0 pts	N/A 0 pts
Guidelines 30 pts	Excellent Met all guidelines	Satisfactory Met 2 of the 3 guidelines	Improvement Needed Met 1 of the 3 guidelines	Incomplete Did not complete.	N/A
Logo(s) Clarity Logo(s) are readable, visually effective and successfully conveys the essence of the chosen city.
	Excellent 30 pts	Satisfactory 23 pts	Improvement Needed 16 pts	Unsatisfactory 9 pts	Incomplete 0 pts
Logo(s) Clarity 30 pts	Excellent Logo(s) are readable, visually effective and successfully conveys the essence of the chosen city.	Satisfactory Logo(s) has some readability issues, however the logo(s) are visually effective within its overall composition and conveys the essences of the chosen city.	Improvement Needed Logo(s) has readability and compositional issues. The logo(s) does not immediately convey the overall essence of the chosen city.	Unsatisfactory Logo(s) fails in readability and visual effectiveness and does not convey the essence of the chosen city.	Incomplete Did not complete.
Logo(s) Originality The elements and typography used within the logo(s) reflect a exceptional degree of student creativity in their creation.
	Excellent 30 pts	Satisfactory 23 pts	Improvement Needed 16 pts	Unsatisfactory 9 pts	Incomplete 0 pts
Logo(s) Originality 30 pts	Excellent The elements and typography used within the logo(s) reflect a exceptional degree of student creativity in their creation.	Satisfactory Some elements and typography used within the logo(s) reflect a exceptional degree of student creativity in their creation.	Improvement Needed The elements and typography used within the logo(s) need more work to reflect more creativity and be more differentiated.	Unsatisfactory Elements and typography used within the logo(s) do not demonstrate any original thought or creativity.	Incomplete Did not complete.
Logo(s) Relevance All elements of the logo(s) are successfully appropriate to the city chosen and overall project requirements.
	Excellent 30 pts	Satisfactory 23 pts	Improvement Needed 16 pts	Unsatisfactory 9 pts	Incomplete 0 pts
Logo(s) Relevance 30 pts	Excellent All elements of the logo(s) are successfully appropriate to the city chosen and overall project requirements.	Satisfactory Most elements of the logo(s) are appropriate to the overall chosen city and project requirements.	Improvement Needed Some elements of the logo(s) are appropriate to the overall chosen city and project requirements.	Unsatisfactory Elements of the logo are not appropriate and does not relate to the overall chosen city and project requirements.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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