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iRubric: DES336 Graphic Design III rubric

iRubric: DES336 Graphic Design III rubric

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DES336 Graphic Design III 
DES336 Graphic Design III
Week 2: Logo Refinement + Wireframes (120 pts)
Rubric Code: Z2X545W
By RowenaMcPherson
Draft
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: Undergraduate

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• Create two further refined logo options in BOTH color and black/white and at three different sizes

• Three wireframes variations of your COMPLETE site (12 total pages)

• Upload Final PDF files for submission

• Provide a clear rationale via supportive analysis of revisions in APA format
  Excellent

30 pts

Satisfactory

23 pts

Improvement Needed

16 pts

Unsatisfactory

9 pts

Incomplete

0 pts

Guidelines
30 pts

Excellent

Met all guidelines.
Satisfactory

Met most of the guidelines.
Improvement Needed

Met some guidelines.
Unsatisfactory

Did not meet guidelines.
Incomplete

Did not complete.
3 Wireframe Variations
Created three wireframes variations of your COMPLETE site (12 total pages) properly to show a diverse and appropriate grid structure for the brand.
  Excellent

30 pts

Satisfactory

23 pts

Improvement Needed

16 pts

Unsatisfactory

9 pts

Incomplete

0 pts

3 Wireframe Variations
30 pts

Excellent

Created three wireframes variations of your COMPLETE site (12 total pages) properly to show a diverse and appropriate grid structure for the brand.
Satisfactory

Created some of the three wireframes variations of your site to show an appropriate grid structure for the brand.
Improvement Needed

Created few of the three wireframes variations of your site to show an appropriate grid structure for the brand.
Unsatisfactory

Failed to create three wireframes variations of your COMPLETE site (12 total pages) properly to show a diverse and appropriate grid structure for the brand.
Incomplete

Did not complete.
Logo Color(s) + Typeface
Color(s) and typeface(s) successfully represent logo mark and its brand.
  Excellent

30 pts

Satisfactory

23 pts

Improvement Needed

16 pts

Unsatisfactory

9 pts

Incomplete

0 pts

Logo Color(s)
30 pts

Excellent

Color(s) and typeface(s) successfully represent logo mark and its brand.
Satisfactory

Color(s) and typeface(s) represent logo mark and its brand. Certain colors and typefaces can be aligned better with the brand.
Improvement Needed

Color(s) and typeface(s) need improvement representing the overall brand.
Unsatisfactory

Color(s) and typeface(s) fail to represent logo mark and its overall brand.
Incomplete

Did not complete.
2 Refined Logo Variations
The 2 refined logo concepts show the five principles of effective logo design. They are properly downsized to 4 inch, 2 inch and 1 inch and presented in color and black and white.
  Excellent

30 pts

Satisfactory

23 pts

Improvement Needed

16 pts

Unsatisfactory

9 pts

Incomplete

0 pts

2 Refined Logo Variations
30 pts

Excellent

The 2 refined logo concepts show the five principles of effective logo design. They are properly downsized to 4 inch, 2 inch and 1 inch and presented in color and black and white.
Satisfactory

The 2 refined logo concepts show some of the five principles of effective logo design. Logos need slight adjustments to be downsized properly. Presented in color and black and white variations.
Improvement Needed

The 2 refined logo concepts show few of the five principles of effective logo design. Logos need adjustments to be downsized properly. Presented in color and black and white variations.
Unsatisfactory

The 2 refined logo concepts fail to show the five principles of effective logo design. They are not properly downsized to 4 inch, 2 inch and 1 inch and not presented in either/or color and black and white.
Incomplete

Did not complete.



Keywords:
  • graphic design



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