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iRubric: GD221 - Assignment #2 CMYK poster rubric

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GD221 - Assignment #2 CMYK poster 
In Adobe Illustrator format, develop & design an event poster to the trim size of 11" x17". This is to be a 4 colour process (CMYK) colour job. Raster images and vector art should be used to create and exciting and eye catching layout.
Rubric Code: Z2A737
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: (none)

Powered by iRubric CMYK poster
  Poor

1 pts

Fair

3 pts

Good

4 pts

Excellent

5 pts

Look and Feel

appropriate look and feel for chosen event. Eye catching imagery, colour and text.

Poor

No clear theme and look is not appropriate to the event.
Fair

The theme is somewhat clear and appropriate to the event. Some effort shown with colour, imagery and text.
Good

The theme is clear and appropriate to the event. Good use of colour, imagery and text to create an interesting and eye catching design.
Excellent

The theme is very clear with an exemplary effort in colour use, imagery and text to create an exciting and sucessful, eye catching design.
File Format & production

file format is an Acrobat distilled PDF, composite and separations, measurements are 11" x 17" with a .125" bleed in art, crops, registration and page information are present. final PDF size is 12.25" x 18.25".

Poor

File is missing all technical requirements. No attention to production details.
Fair

File missing some technical requirements. Some attention to production details.
Good

File supplied with most technical requirements. Good attempt at production.
Excellent

File supplied with all technical requirements. Excellent production skills.
Composition & Layout

Effort with design

Poor

Confusing and scattered. No direction
Fair

Some direction but still a little confusion.
Good

Direct and understandable. Shows some effort in using design elements.
Excellent

Direct, Creative, Understandable and effective. evidence of grid system, consideration of design elements and shows a high level of understanding of design asthetics.
Typography

Effort with type choices and setting

Poor

None or little type, or it is rasterized and not vector. Shows little effort to Stylize font to work with layout.
Fair

Type present not exactly appropriate. little success with hierarchy of information, type choice, alignment, kerning, leading. Shows some effort to stylize text for layout. Some text may be rasterized.
Good

Type appropriate and styled. Acceptable amount of effort shown with hierarchy of information, type choice, alignment, kerning, leading. All text is vector
Excellent

Type appropriate, styled, and warped/positioned excellently. Clear attention to kerning, leading and alignment. Used as a graphic element in layout. Hierarchy clear and successful in conveying appropriate information.
Use of Illustrator

proficiency at using both illustrator and photoshop together. Hi-res raster images 300dpi or greater, text is vector, effort with effects and blending in both applications

Poor

Does not have understanding of application program. No effort in using tools. Text is not vector. No vector work done.
Fair

Some understanding of program but little effort displayed with tools. Little experimentation. Some text or no text is vector. 1 - 3 layers used not named.
Good

Good understanding of application program with some experimentation in overprinting, use of layers and effects. All text is vector. at least 4 layers are used and named.
Excellent

Excellent understanding of application program.
Advanced use of tools. Use of overprints, effects, extensive and organized layers. Experimentation with text and effects.
Use of Photoshop

Quality, print ready imagery, well blended, selected - experimentation and effort to use photoshop in conjunction with Illustrator

Poor

no raster images used or images used is poor quality, resampled or less than 150 dpi and in RGB. No experimentation or effort to use Photoshop in a creative way.
Fair

one image used. Little experimentation with blending, cropping or effects. Images are not entirely effective in vector layout. Image quality is less than 300dpi and/or in RGB)
Good

One or two images are used. Good experimentation with photoshop effects, cropping, blending or selecting. Images are the correct resolution and colour mode. 300dpi or greater in CMYK.
Excellent





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