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Logo Design

Soda Bottle Label Design

Design a logo for a business using an animal as the subject (100 points)

Rubric Code: XXX8976

By sszabo

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assessment

Grade Levels: 9-12

Originality Student showed concept development through 10 thumbnail sketches plus 3 revised sketches to generate a unique and creative logo.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Originality 20 pts	Excellent Was extremely creative and showed originality. Used a unique approach that truly enhanced the project.	Satisfactory Was creative at times. Thoughtfully and uniquely completed the work.	Improvement Needed Added a few original touches to enhance the project but did not incorporate it throughout.	Unsatisfactory Little creative energy used during this project. Was bland and predictable.	Incomplete Did not complete.
Visual Hierarchy Business name was more prominent than the tagline.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Visual Hierarchy 20 pts	Excellent Logo design effectively displays the business name as the most important text by using size, placement, color, font, or a combination of these to make it stick out more than the tag line.	Satisfactory Logo design somewhat effectively displays the business name as the most important text by using size, placement, color, font, or a combination of these to make it stick out more than the tag line.	Improvement Needed Logo design barely displays the business name as the most important text by using size, placement, color, font, or a combination of these to make it stick out more than the tag line.	Unsatisfactory Logo design does not effectively display the business name as the most important text by using size, placement, color, or font. Name and tagline call equal attention to themselves.	Incomplete Did not complete, or tagline is calling more attention than the name of the company.
Black and White Logo must be readable and show equal intensity when converted to grayscale.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Black and White 20 pts	Excellent Logo is extremely effective in B&W and does not lose visual impact when converted to grayscale.	Satisfactory Logo is somewhat effective in B&W and loses a little visual impact when converted to grayscale.	Improvement Needed Logo is barely effective in B&W and becomes hard to read when converted to grayscale.	Unsatisfactory Logo does not translate well in B&W and becomes unreadable when converted to grayscale.	Incomplete Did not complete.
Color Scheme Colors in a logo can communicate a wide range of emotions. Coming up with a good color scheme is extremely important when developing a logo.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Color Scheme 20 pts	Excellent Logo is utilizing colors that represent the business' brand accurately and in a way that doesn’t negatively impact the brand’s perception.	Satisfactory Logo is somewhat utilizing colors that represent the business' brand and in a way that hardly impacts the brand’s perception.	Improvement Needed Logo is barely utilizing colors that represent the business' brand accurately and brand's perception is barely impacted by color choices.	Unsatisfactory Logo is not utilizing colors in an appropriate way when representing the business' brand. Color choices negatively impact the brand’s perception.	Incomplete Did not complete.
Simplicity Logo should be recognizable by creating simple yet distinct shapes.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Simplicity 20 pts	Excellent Logo is easily readable, reproducible, and scalable.	Satisfactory Logo is somewhat readable, reproducible, and scalable.	Improvement Needed Logo is barely readable, reproducible, and scalable.	Unsatisfactory Logo is not readable, reproducible, and scalable.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

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