iRubric: Exercise 9: Press release rewrite using SEC filing rubric

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Exercise 9: Press release rewrite using SEC filing

Rewrite Clean Energy Fuels Corp. press release and expand with information obtained from regulatory filing. (8-K filed with SEC)

Rubric Code: XXA8W76

Ready to use

Public Rubric

Subject: Journalism

Type: Assignment

Grade Levels: Undergraduate

Expand press release w/SEC filing
	Poor 1.95 pts	Fair 2.95 pts	Good 3.5 pts	Excellent 4 pts
Organization	Poor Under 100 words Downplays departure of Wheeler Does not report Wheeler leaving to pursue other interests Does not report successor Vreeland's history with Clean Energy and background Missing the severance package for Wheeler and compensation of Vreeland.	Fair 101-150 words Announces departure of Wheeler first before appointment of successor Does not give Wheeler's years of service with the company Does not report successor's history with Clean Energy and background Unclear about reporting severance package and the successor's compensation	Good 151-199 words Announces departure of Wheeler first Reports how long Wheeler had been with the company Reports successor Vreeland's history with Clean Energy and background Mostly clear reporting severance package and the successor's compensation	Excellent 200 + words Prioritizes departure of Wheeler to pursue other interests. Reports how long Wheeler had been with the company high up in story Announces successor Vreeland and his history with Clean Energy and background Clearly reports severance package and the successor's compensation
Cite sources	Poor Does not cite the news release at all. Does not report when the company made announcement Does not cite the regulatory filings for severance package or compensation of newly appointed CFO Skips quote from CEO or misquotes him. Does not report compensation of Vreeland.	Fair Cites the company news release but not when it was issued Reports amount of but does not cite filing for Wheeler's severance package Does not cite filing for Vreeland's compensation Skips quotes from CEO	Good Cites the company news release for the departure but not when issued Cites the regulatory filing for Wheeler's severance package Reports Vreeland's compensation and cites filing Uses at least a partial or small quote from company CEO	Excellent Cites the company news release for the departure Reports the day the news release was issued. Makes clear the resignation was accepted the day before Cites the regulatory filing for the severance package Cites the regulatory filing for the compensation of Vreeland for his new post. Uses quotes from company CEO describing both Wheeler and Vreeland
Writing	Poor No dateline used Lead is too wordy or confusing Sloppy copy with grammatical errors and typos, AP style errors	Fair Uses partial dateline Lead is vague about what happened Some grammatical errors	Good Uses dateline in correct AP style Lead indicates the departure of an executive One typo or grammatical error	Excellent Uses dateline in correct AP style Lead clearly indicates departure of Wheeler to pursue other opportunities No grammatical errors or typos

Keywords:

public records

Subjects:

Journalism

Types:

Assignment

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