iRubric: DES245 Advertising Design rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...

DES245 Advertising Design

Week 3: Postcard (50 pts)

Rubric Code: XX422A9

By aprilbiss

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assessment

Grade Levels: Undergraduate

Guidelines • Create a cohesive campaign postcard promoting your city • Use imagery from your city and highlight particular landmarks or things that make your city unique • Final PDF submission
	Excellent 10 pts	Satisfactory 8 pts	Improvement Needed 6 pts	Unsatisfactory 4 pts	Incomplete 0 pts
Guidelines 10 pts	Excellent Met all guidelines	Satisfactory Met most guidelines	Improvement Needed Met some guidelines	Unsatisfactory Met few guidelines	Incomplete Did not complete.
Postcard Cohesiveness Created a successfully cohesive postcard using the name of your chosen city and cohesive images used throughout the campaign.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Postcard Cohesiveness 20 pts	Excellent Created a successfully cohesive postcard using the name of your chosen city and cohesive images used throughout the campaign.	Satisfactory Created a postcard using the name of your chosen city and used most of the same images throughout the campaign.	Improvement Needed Created a postcard using the name of your chosen city and used few of the images throughout the campaign. Overall postcard images need to be more cohesive.	Unsatisfactory Failed to create a successfully cohesive postcard using the name of your chosen city and cohesive images used throughout the campaign.	Incomplete Did not complete.
Overall Presentation Overall presentation of postcard successfully portrays the cohesive brand of chosen city using the basic design elements and principles correctly.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Overall Presentation 20 pts	Excellent Overall presentation of postcard successfully portrays the cohesive brand of chosen city using the basic design elements and principles correctly.	Satisfactory Overall presentation of postcard portrays the brand of chosen city using the basic design elements and principles correctly, however could be more cohesive.	Improvement Needed Overall presentation of postcard portrays some of same brand cohesiveness of chosen city using the basic design elements and principles, however needs major adjustments in order to be more cohesive.	Unsatisfactory Overall presentation of postcard fails in portraying the cohesive brand of chosen city using the basic design elements and principles correctly.	Incomplete Did not complete.