iRubric: On-air Personality Presentation rubric

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On-air Personality Presentation

Rubric used to evaluate performance of on an on-air media personality. Primary focus is for radio performers in a music-driven format, but can be used across most platforms as well.

Rubric Code: XX39722

By Ribbler

Ready to use

Public Rubric

Subject: Journalism

Type: Presentation

Grade Levels: Undergraduate

On-Air Presentation Evaluation rubric used to critique the on-air performance of media personalities.
	Poor 0 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
One-to-One 15 % Engagement and intimate interaction with listener.	Poor Poor one-to-one and no intimacy; performer sounds like they're reading a script to a large group of strangers.	Fair Can hear some one-to-one ability but it isn't intimate; performer sounds like they're talking at an acquaintance.	Good Good sense of one-to-one, though not quite like chatting with a best friend; genuine intimacy lacking so performer sounds a bit formal and distant.	Excellent Highly engaging like sharing stories with a best friend; intimacy cranked up along with a playful, conversational tone.
Storytelling Concepts 15 % Engaging story ideas.	Poor Concepts felt tired and over-used thus zero impact on the listener. Weak conceptualization skills so difficult for the listener to relate to the story overall.	Fair Concepts often local but a bit of a cliche; though story was easy to relate to, inconsistent storytelling skills with a weak start and finish equals low listener impact.	Good Slow start but once things got rolling there is decent engagement and solid storytelling. Not vey unique concepts but well told and usually locally focused.	Excellent Unique, local story ideas creatively told; very captivating from the opening thought through to the story's conclusion.
Story Writing Style 15 % Tight, captivating story writing.	Poor Writing lacks brevity and feels repetitive; no thought segues or endings so point to the story unclear.	Fair Generally interesting stories but non-sequitors (no thought segue leading in) and weak or unfinished endings.	Good Impact effective but structure a bit disorganized -- endings need to be clarified and tightened.	Excellent Well organized thoughts tightly written; succinct style keeps listener engaged and anticipating each new thought.
Story Presentation/Vocal Quality 10 % Performer owns the words and does not simply read a script.	Poor Low energy and frequent mumbling really hurts engagement with the listener. Weak articulation and rushed thoughts -- often blending together -- destroys true ownership of the ideas.	Fair With no colloquialisms, sloppy articulation, and a sometimes hurried delivery, it's frequently missing a conversational tone. Sounds too much like the performer is reading a script.	Good Clean articulation but not as spontaneous sounding as it could be; pace and volume too consistent so it sounds a little formal.	Excellent Super clean articulation yet still sounds natural; wonderful pace and volume changes makes it feel spontaneous.
On-Mic Presence & Levels 10 % Easy to hear in an intimate setting.	Poor Music levels consistently too hot so performer frequently drowned out. Performer too far off microphone and pushing too much volume so zero intimacy or connection with the listener.	Fair Performer sounds a bit too far off microphone hurting any sense of an intimate setting. Performer occasionally drowned out by b/g levels.	Good Reasonable intimacy but performer not working the microphone enough -- sometimes level is too hot or too weak depending on performer's volume. Voice to music levels good most of the time.	Excellent Performer working the microphone very effectively so presence always high. Levels always perfect so the setting feels intimate (no distracting ambient noise).
Prep Diversity 15 % Written prep contains all elements and diverse ideas.	Poor 1 story each hour... + the odd cross-plug or station liner.	Fair 2 stories every hour (often a bit predictable and generic, though)... + the odd cross-plug or station liner.	Good 2 creative stories into a stop-set every hour... + most stories locally focused + the odd cross-plug or station liner in a sweep every show.	Excellent 2 creative stories into a stop-set every hour... + most stories locally focused ... + really diverse and unique topics every hour + the odd cross-plug or station liner in a sweep every show.
Surveillance Basics 10 % Show includes all elements required of an on-air personality.	Poor Call sign mentioned sometimes... + performer's name mentioned rarely but - no station liner - no weather liner.	Fair Call sign mentioned every break... + performer's name mentioned sometimes + one station liner - but no waether liner.	Good Call sign mentioned every break with impact... + performer's name mentioned frequently + station liner once per show - but no weather liner	Excellent Call sign creatively mentioned every break with impact... + performer's name mentioned with impact every other break + station liner in your own words + weather liner once per hour + all stories locally focused
Social Media Support 10 % Content posted properly.	Poor Did not post content once per hour on any social media environment.	Fair Posted something once per shift on 1 of the following 3 social media environments: * Facebook, * Twitter, * Instagram	Good Posted content once per hour on 1 of the following 3 social media environments: * Facebook, * Twitter. * Instagram.	Excellent Posted engaging content once per hour on the following 3 social media environments: * Facebook, * Twitter, * Instagram

Keywords:

media, personality, performer, presentation, radio, engagement, intimacy, deejay, conversation, storytelling

Subjects:

Journalism

Types:

Presentation

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