iRubric: Workshop rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...

Workshop

Workshop #3:

Advertisement redesign

Rubric Code: WA5998

By apetrus

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Workshop Advertisement redesign
	Advance 1 pts	Proficient 0.75 pts	Basic 0.5 pts	Below Basic 0.25 pts
Content 2.5 pts	Advance Submission follow guidelines, all required elements are present. The final advertisement has a well-stated clear purpose and theme that is carried out throughout it.	Proficient Submission follow guidelines but some elements are missing. The final advertisement has a clearly stated purpose and theme, but may have one or two elements that do not seem to be related to it.	Basic Submission follow some guidelines and elements are missing. The purpose and theme of the final advertisement is somewhat muddy or vague.	Below Basic Submission does not follow guidelines and elements are missing. The final advertisement lacks a purpose and theme.
Learning of Material 2.5 pts	Advance The student has an exceptional understanding of the technique. Can easily answer questions about it.	Proficient The student has a good understanding of the technique. Can easily answer questions about it.	Basic The student has a fair understanding of the technique. Can easily answer most questions about it.	Below Basic Student did not appear to learn much from this project. Cannot answer most questions about the technique.
Target 2 pts	Advance Exceptional attempt to make the advertisement interesting to the people for whom it is intended. Call of action is clear.	Proficient Tried to make the advertisement interesting to the people for whom it is intended. Call of action is not so clear.	Basic Little evidence that the person tried to present the advertisement in an interesting way. Call of action is confusing.	Below Basic Has not transformed the advertisement to make it more interesting to the audience Call of action is missing.
Layout 0.5 pts	Advance Exceptionally attractive layout. It is easy to locate all important elements. White space, graphic elements and/or alignment are used effectively. At least 3 explorations were considered.	Proficient Attractive layout. It is easy to locate all important elements. At least 2 explorations were considered.	Basic Appear busy/empty or boring. It is easy to locate most of the important elements. Only 1 exploration was considered.	Below Basic Cluttered looking or confusing. It is often difficult to locate elements. White space, graphic elements and/or alignment are not used effectively. No explorations were considered.
Color Choices 0.5 pts	Advance Colors of background and fonts form a pleasing palette and do not detract from the content. Color choice is related to the content. At least 3 explorations were considered.	Proficient Colors of background and fonts do not detract from the content. Color choice may be related to the content. At least 2 explorations were considered.	Basic Colors of background and fonts detract from the content. Color choice is not related to the project. Only 1 exploration was considered.	Below Basic Colors of background and fonts make the content hard to read or distract the reader. Color choice id random. No explorations were considered.
Typography 0.5 pts	Advance Type is appropriate to the topic, easy to read and point size varies appropriately. At least 3 explorations were considered.	Proficient Type is easy to read and point size varies appropriately. At least 2 explorations were considered.	Basic Type is consistent and point size varies appropriately. More than 2 typefaces were used. Only 1 exploration was considered.	Below Basic A wide variety of type, styles and point sizes was used. No explorations were considered.
Graphics 0.5 pts	Advance Graphics are related to the theme/purpose of the advertisement, are thoughtfully cropped, are of high quality and enhance reader interest or understanding. At least 3 explorations were considered.	Proficient Graphics are related to the theme/purpose of the advertisement, are of good quality and enhance reader interest or understanding. At least 2 explorations were considered.	Basic Graphics are related to the theme/purpose of the advertisement, and are of good quality. Only 1 exploration was considered.	Below Basic Graphics seem randomly chosen, are of low quality, OR distract the reader. No explorations were considered.
Spelling and Grammar 0.5 pts	Advance There are no errors in spelling, punctuation or grammar.	Proficient There are 1-3 errors in spelling, punctuation or grammar.	Basic There are 4-5 errors in spelling, punctuation or grammar.	Below Basic There are more than 5 errors in spelling, punctuation or grammar.
Work Ethic 0.5 pts	Advance Student always uses classroom project time well. Conversations are primarily focused on the project and things needed to get the work done and are held in a manner that typically does not disrupt others. Weekly advertisements were brought.	Proficient Student usually uses classroom project time well. Most conversations are focused on the project and things needed to get the work done and are held in a manner that typically does not disrupt others. Weekly advertisement was brought.	Basic Student usually uses classroom project time well, but occasionally distracts others from their work. Weekly advertisement was not brought but student borrowed from other student.	Below Basic Student does not use classroom project time well OR typically is disruptive to the work of others. Weekly advertisement was not brought.

Subjects:

Types:

Assignment

Discuss this rubric