iRubric: DES340 Branding + Identity rubric

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DES340 Branding + Identity

DES370 Advanced Logo Design

Week 1 Assignment

Rubric Code: W94723

By aprilbiss

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Guidelines • Find a website with great brand experience • Take 4 screenshots of that brand along with a competitor brand (8 total screen shots) • Write a brief (100-200) explanation per instructions • Compare both brands per instructions • Multi-Page Layout • Upload a Zip file containing the InDesign layout (and packaged materials) as well as a final PDF for final submission
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Guidelines 20 pts	Excellent Met all guidelines.	Satisfactory Met most of the guidelines.	Improvement Needed Met some guidelines.	Unsatisfactory Did not meet guidelines.	Incomplete Did not complete.
Web Example/Image Choices All four screen shot examples successfully are shown from a brand's single website.
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Web Example/Image Choices 40 pts	Excellent All four screen shot examples successfully are shown from a brand's single website.	Satisfactory Some screen shot examples are successfully shown from a brand's single website.	Improvement Needed Few screen shot examples are successfully shown from a brand's single website.	Unsatisfactory All screen shot examples failed to be shown from a brand's single website.	Incomplete Did not complete.
Analysis Explanation(s) Clear and thorough analysis that explained the comparison between both brands being shown (competitors).
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Analysis Explanation(s) 40 pts	Excellent Clear and thorough analysis that explained the comparison between both brands being shown (competitors).	Satisfactory Analysis that explained the comparison between both brands being shown (competitors) needed to be more thorough and clear in regards to the comparisons.	Improvement Needed Analysis that did not thoroughly explain the comparison between both brands being shown (competitors). Need to have more supportive analysis.	Unsatisfactory Failed to provide clear and thorough analysis that explained the comparison between both brands being shown (competitors).	Incomplete Did not complete.
Layout + Design The overall layout and design of the project analysis is successful within its readability, creativeness, organization of elements and aesthetics.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Layout + Design 20 pts	Excellent The overall layout and design of the project analysis is successful within its readability, creativeness, organization of elements and aesthetics.	Satisfactory The overall layout and design of the project analysis is somewhat successful within its readability, creativeness, organization of elements and aesthetics.	Improvement Needed The overall layout and design of the project analysis needs work within its readability, creativeness, organization of elements and aesthetics.	Unsatisfactory The overall layout and design of the project analysis fails within its readability, creativeness, organization of elements and aesthetics.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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