iRubric: Promotions Director rubric

- liners not written or written incorrectly
- liner schedule is formatic and did not follow dayparting for maximum rotation
- lack of diversity in planning a schedule for community events, lack of research and finding interesting angles of events to interest Evo target

- liners basic, lack specific information
- liner schedule rotation not widely distributed
- minimal events attended per day
- minimal appeal to Evo target

- liners have pertinent info. but minimal detail
- schedule is adequate though some doubling up
- 1-2 events/locations per day though not clearly defined interest to Evo target

- liners have adequate details
- schedule is diverse and rotates through 2-3 interesting events per day and interesting aspects highlighted to appeal to Evo target

- liners have specific detail and have interesting info for announcer
- schedule is diverse and rotates through various dayparts
- 4 interesting events/locations per day
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- no pictures
- no social media involvement, minimal effort in pushing facebook/twitter

- no evidence of logo in pictures, no creativity in framing
- minimal effort in posting or spreading the message

- pictures have logo though relatively few pictures overall
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