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iRubric: Hands-on Illustrator/InDesign Assessment rubric

iRubric: Hands-on Illustrator/InDesign Assessment rubric

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Hands-on Illustrator/InDesign Assessment 
Hands-on Illustrator/InDesign Assessment
In Adobe Illustrator, develop & design an event poster based on one of the vintage travel poster examples given. Assume a print size of letter (8.5"x11".) This is to be a 4 color process (CMYK) job. The vector art should be similar to the original vintage poster that the student has chosen, yet be creative and original. All headline and body copy from the original design must be used, but students should take the opportunity to rearrange their placement and change colors/fonts and other typographical elements in order to take better advantage of design principles. Students must save the design in the correct file format and place in a new InDesign document, then properly package the document for print production.
Rubric Code: V9782C
By karitoms
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: 9-12

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  Poor

1 pts

Fair

3 pts

Good

4 pts

Excellent

5 pts

Theme

appropriate look and feel for chosen event. Eye catching imagery, color and text.
Poor

No clear theme and look is not appropriate to the event.
Fair

The original theme is somewhat clear and appropriate to the event. Some effort shown with color, imagery and text.
Good

The theme is clear and appropriate to the event. Good use of color, imagery and text to create an interesting and eye catching design.
Excellent

The theme is very clear with an exemplary effort in color use, imagery and text to create an exciting and successful design without exactly reproducing the original.
Composition & Layout

Effort with design
Poor

Confusing and scattered. No direction
Fair

Some direction but still a little confusion.
Good

Direct and understandable. Shows some effort in using design elements and principles.
Excellent

Direct, creative, understandable and effective. evidence of grid system, consideration of design elements and shows a high level of understanding of design aesthetics.
Typography

Effort with type choices and setting
Poor

Typography unreadable or inappropriate to the design. No attention to hierarchy, font choice, kerning/tracking, leading, alignment and other type treatments.
Fair

Type present not exactly appropriate or is not easily read. little success with hierarchy of information, type choice, alignment, kerning, leading. Shows some effort to stylize text for layout.
Good

Type appropriate and styled. Acceptable amount of effort shown with hierarchy of information, type choice, alignment, kerning, leading. All text is readable.
Excellent

Type appropriate, styled, and positioned excellently. Clear attention to kerning/tracking, leading and alignment. Used type as a pivotal element in layout. Hierarchy clear and successful in conveying appropriate information. Exceptional readabilithy.
InDesign Package

Quality, print ready design prepared in a package folder.
Poor

Illustrator file not linked properly, incorrect color mode, incorrect format and/or scale. Package folder was not made correctly.
Fair

More than two of the criteria were not considered:
-file format & linking
-color mode
-scale/format
-package folder
Good

One or two of the criteria were not considered:
-file format & linking
-color mode
-scale/format
-package folder
Excellent

All of the package criteria were met.
Followed instructions

Student followed the instructions in the Hands-on Exam document.
Poor

Instructions were largely ignored.
Fair

Some instructions followed.
Good

Most instructions were followed.
Excellent

All of the instructions were followed. Exceptional attention to detail & quality assurance.





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