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iRubric: Marketing Demographic advertisement rubric

iRubric: Marketing Demographic advertisement rubric

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Marketing Demographic advertisement 
Marketing Management DECA Store Product
Students will identify and analyze a specific market for a new product. A flyer (advertisement will be used). A one page paper must be written that describes the characteristics for the attended audience such as: age, gender, income, marital status, ethnic background, education, and occupation for demographics. Please follow rubric, this is an individual assignment. You may use the Internet, drawings, magazine layouts-pictures, etc..... to create your flyer. Paper and flyer will be presented to the class in a presentation.
Rubric Code: U33W6B
By pebido
Ready to use
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: (none)

Powered by iRubric Individual Presentation Rubric
  Great

25 pts

Fair

15 pts

Poor

10 pts

Content

Student has indentified and analyzed a product and has determined the demographic information for their intended audience. Student must present a one page paper with their flyer. Paper should be typed, double spaced or printed very clearly with lines skipped in between for clarity.
Great

Student has indentified and analyzed a product and has determined the demographic information for their intended audience to include, age, gender, income, marital status, ethnic background, educatin, and occupation in an exceptional manner. Paper is also done in an exceptional manner.
Fair

Student has indentified and analyzed a product and has determined the demographic information for their intended audience but one to three areas of the demographics as stated for the criteria of the flyer is missing. Paper is ok, but not done exceptionally.
Poor

Student has indentified and analyzed a product and has determined the demographic information for their intended audience but more than three of the demographics as stated for the criteria of the flyer is missing. Paper is missing from the assignement.
Preparedness

Student does not read from paper and is fully prepared for presentation and explains their product.
Great

Students show that they are completely prepared and have rehearsed before the presentation.
Fair

Students seem to be pretty prepared but maybe should have rehearsed more.
Poor

Students do not seem prepared to present.
Posture and Eye Contact

Student displays confidence and competence in their presentation.
Great

Students stand up straight, look confident, speak clearly, and make eye contact during the presentation.
Fair

Students stand up straight, and give some eye contact.
Poor

Students slouch, little or no eye contact.
Knowledge

Student can answer questions about his/her presentation and subject covered.
Great

Presentation was very professional and student answered all questions.
Fair

Presentation was professional but student did not answer most of the questions.
Poor

Presentation was not professional and subject was not covered entirely.



Keywords:
  • Product Flyer Presentation



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