iRubric: Graphic Design rubric

Focused on selling the potato chip and makes a compelling argument with reasons to purchase.

Mentions product, but does not provide a clear reason as to why a person should buy.

Product flier is distracting and there are no mentions of why a person should buy.

Did not use class
time to focus on
the project OR
often distracted
others

The design project
is exceptionally
attractive in terms
of design, layout,
neatness, dominance,
rhythm, size,
etc.

The design project
is attractive in terms
of design, layout
and neatness and
demonstrate an
understanding of
the use of design
tools.

The design project is
acceptably attractive
though it may be a
bit disorganized and
does not demonstrate
a clear understanding
of layout:
dominance, size,
rhythm, balance,
etc

The design project
is distractingly
cluttered or
devoid of necessary
elements and
very poorly
designed. It is not
attractive or not done.