iRubric: DES340 Branding + Identity rubric

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DES340 Branding + Identity

Week 2 Project – Paper (Final Project/Logo Development)

Rubric Code: T952X3

By aprilbiss

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Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Guidelines • 200-300 word paper • Supportive material included reasoning behind logo creation: to include color choices, type choices, shape choices, etc. • Submitted a Word/PDF for final evaluation
	Excellent 30 pts	Satisfactory 24 pts	Improvement Needed 18 pts	Unsatisfactory 12 pts	Incomplete 0 pts
Guidelines 30 pts	Excellent Met all guidelines.	Satisfactory Met most of the guidelines.	Improvement Needed Met some guidelines.	Unsatisfactory Did not meet guidelines.	Incomplete Did not complete.
Supportive narrative/Design Concept Clear and thorough analysis explaining final designed logo to include the overall concept of the logo mark. Colors, typefaces, shape of logo, and mood are thoroughly explained to support the overall brand.
	Excellent 25 pts	Satisfactory 19 pts	Improvement Needed 13 pts	Unsatisfactory 7 pts	Incomplete 0 pts
Supportive narrative/Design Concept 25 pts	Excellent Clear and thorough analysis explaining final designed logo to include the overall concept of the logo mark. Colors, typefaces, shape of logo, and mood are thoroughly explained to support the overall brand.	Satisfactory Analysis explained final designed logo to include the overall concept of the logo mark. Colors, typefaces, shape of logo are thoroughly explained to support the overall brand, however needed more details in regards to final concept design choices.	Improvement Needed Analysis needs to be more specific in regards to the concept of the logo mark. Colors, typefaces, shape of logo are not explained thoroughly to support the overall brand.	Unsatisfactory Failed to clearly and thoroughly explain final designed logo to include the overall concept of the logo mark. Colors, typefaces, shape of logo are thoroughly were not explained to support the overall brand.	Incomplete Did not complete.
Concept Convincing The paper provided a very detailed explanation of why certain choices were made for the design of the logo in which was successfully convincing to the client.
	Excellent 25 pts	Satisfactory 19 pts	Improvement Needed 13 pts	Unsatisfactory 7 pts	Incomplete 0 pts
Concept Convincing 25 pts	Excellent The paper provided a very detailed explanation of why certain choices were made for the design of the logo in which was successfully convincing to the client.	Satisfactory The paper provided an explanation of why certain choices were made for the design of the logo in which was convincing to the client.	Improvement Needed The paper provided an explanation of why certain choices were made for the design of the logo, however needed to be more specific and thorough in order to be convincing to the client.	Unsatisfactory The paper failed to provide a very detailed explanation of why certain choices were made for the design of the logo in which was successfully convincing to the client.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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