Skip to main content
iRubric: Marketing Research rubric

iRubric: Marketing Research rubric

find rubric

(draft) edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Marketing Research 
Students will use this particular rubric to assess their quality of work in the following area: Marketing Segmentation Customer Profile Survey / Questionnaire Purchasing equipment Cost to Operate business Leasing vs buying
Rubric Code: RXCBXB6
By ftorres3232
Draft
Public Rubric
Subject: Vocational  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Marketing Research
  Little to know Value

1 pts

Below Expectation

2 pts

Meets Expectations

3 pts

Exceeds Expectation

4 pts

Marketing Segmentation

Little to know Value

Little to know knowledge of market segmentation; no research on specific segmentation
Below Expectation

Below Expectation of knowledge of market segmentation; 2 pieces of evidence explaining segmentation
Meets Expectations

Meets Expectation of knowledge of market segmentation; 4 pieces of evidence explaining segmentation
Exceeds Expectation

Exceeds Expectation on knowledge of market segmentation; 7 pieces of evidence explaining segmentation and three interview with business owners
Customer Profile

Little to know Value

Little to know knowledge of customer profile; no research on customer profile
Below Expectation

Below Expectation of knowledge of customer profile; with 2 pieces of evidence on customer profile
Meets Expectations

Meets Expectation of knowledge on customer profile; with 4 pieces of evidence on customer profile
Exceeds Expectation

Exceeds Expectation on knowledge of Survey's / Questionnaire's 7 pieces of evidence explaining Survey's / Questionnaire's and three interview with business owners
Surveys / Questionnaires

Little to know Value

Little to know knowledge on Survey's / Questionnaire's ; no research on Survey's / Questionnaire's
Below Expectation

Below Expectations of knowledge on Survey's / Questionnaire's ; 2 pieces research on Survey's / Questionnaire's
Meets Expectations

Meets Expectations of knowledge on Survey's / Questionnaire's ; 4 pieces evidence on research Survey's / Questionnaire's
Exceeds Expectation

Exceeds Expectation on knowledge of customer profile 7 pieces of evidence explaining customer profile and three interview with business owners
Purchase Equipment

Little to know Value

Little to know knowledge on Purchase Equipment ; no research on Purchase Equipment
Below Expectation

Little to know knowledge on Purchase Equipment ; 2 pieces research on Purchase Equipment
Meets Expectations

Little to know knowledge on Purchase Equipment ; 2 pieces research on Purchase Equipment
Exceeds Expectation

Exceeds Expectation on knowledge of Purchase Equipment; 7 pieces of evidence explaining Purchase Equipment and three interview with business owners
Leasing vs. Buying

Little to know Value

Little to know knowledge on Leasing vs. Buying Property ; no research on Leasing vs. Buying Property
Below Expectation

Below Expectation on knowledge on Leasing vs. Buying Property ; 2 pieces of evidences and on research on Leasing vs. Buying Property
Meets Expectations

Meets Expectation on knowledge on Leasing vs. Buying Property ; 4 pieces of evidences and on research on Leasing vs. Buying Property
Exceeds Expectation

Exceeds Expectation on knowledge of Leasing vs. Buying Property; 7 pieces of evidence explaining Leasing vs. Buying Property and three interview with business owners




Subjects:

Types:

Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
This rubric is still in draft mode and cannot be scored. Please change the rubric status to ready to use.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n98