iRubric: DES242: Logo + Identity Design rubric

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DES242: Logo + Identity Design

DES370 Advanced Logo Design

Week 1 Assignment 1: Logo Quality & Improvement (120 pts)

Rubric Code: R9AA89

By aprilbiss

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Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Guidelines • Research and find 2 Quailty Logos (submit your chosen 2) • Choose 2 chosen poorly designed logo's (submit 2 poor logos) • Redesign using Illustrator the two poorly designed logo's • Provide 3 roughs/thumbnails for each logo redesign. • Write a paragraph (250 words minimum) about how the original working logo's and your redesigned logo's are successfully communicating a positive company image.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Guidelines 20 pts	Excellent Met all guidelines	Satisfactory Met 4 of the 5 guidelines	Improvement Needed Met 3 of the 5 guidelines	Unsatisfactory Met 2 of the 5 guidelines	Incomplete Did not complete.
Redesigned Logo 1 Logo is readable, visually effective and successfully conveys the essence of the brand.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Redesigned Logo 1 20 pts	Excellent Logo is readable, visually effective and successfully conveys the essence of the brand.	Satisfactory Logo has some readability issues, however the logo is visually effective within its overall composition and conveys the essences of the brand.	Improvement Needed Logo has readability and compositional issues. The logo does not immediately convey the overall essence of the brand.	Unsatisfactory Logo fails in readability and visual effectiveness and does not convey the essence of the brand.	Incomplete Did not complete.
Redesigned Logo 2 Logo is readable, visually effective and successfully conveys the essence of the brand.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Redesigned Logo 2 20 pts	Excellent Logo is readable, visually effective and successfully conveys the essence of the brand.	Satisfactory Logo has some readability issues, however the logo is visually effective within its overall composition and conveys the essences of the brand.	Improvement Needed Logo has readability and compositional issues. The logo does not immediately convey the overall essence of the brand.	Unsatisfactory Logo fails in readability and visual effectiveness and does not convey the essence of the brand.	Incomplete Did not complete.
Logo Relevance (1 + 2 Redesigned) All elements of the logo are successfully appropriate to the overall brand. All elements of the logo are successfully appropriate to the overall brand
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Logo Relevance 20 pts	Excellent All elements of the logo are successfully appropriate to the overall brand.	Satisfactory Most elements of the logo are appropriate to the overall brand.	Improvement Needed Some of the elements of the logo are not appropriate to the overall brand.	Unsatisfactory Elements of the logo are not appropriate and does not relate to the overall brand.	Incomplete Did not complete.
Quality of Thumbnail Process Steps Thumbnails demonstrates a successful attempt to follow through the development process
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Quality of Thumbnail Process Steps 20 pts	Excellent Thumbnails demonstrates a successful attempt to follow through the development process	Satisfactory Thumbnails demonstrates a satisfactory attempt to follow through the development process	Improvement Needed Thumbnails demonstrates a minimal attempt to follow through the development process	Unsatisfactory Thumbnails fail to show a successful attempt to follow through the development process	Incomplete Did not complete.
250 Word Supportive Analysis Clear understanding and written analysis of at least 250 words explaining how the original working logo's chosen and the redesigned logo's that you submitted are successfully communicating a positive company image.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
250 Word Supportive Analysis 20 pts	Excellent Clear understanding and written analysis of at least 250 words explaining how the original working logo's chosen and the redesigned logo's that you submitted are successfully communicating a positive company image.	Satisfactory Written analysis of at least 250 words explaining how the original working logo's chosen and the redesigned logo's that you submitted are successfully communicating a positive company image.	Improvement Needed Written analysis explaining how the original working logo's chosen and the redesigned logo's that you submitted are successfully communicating a positive company image. The analysis needed to be more substantial.	Unsatisfactory Failed to have a clear understanding and written analysis of at least 250 words explaining how the original working logo's chosen and the redesigned logo's that you submitted are successfully communicating a positive company image.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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