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Graphic Design I 
DES109 Graphic Design I
Week 3: Assignment 3 – Typography in Motion (120 pts)
Rubric Code: R2X544A
By RowenaMcPherson
Draft
Public Rubric
Subject: Arts and Design  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric Guidelines
• Choose a poem/quote/song lyrics
• Define the overall emotions being expressed only using type
• Composition: 8.5 x 11 (landscape or portrait)
• Two colors only
• Final file: PDF
  Excellent

40 pts

Satisfactory

30 pts

Improvement Needed

20 pts

Unsatisfactory

10 pts

Incomplete

0 pts

Guidelines
40 pts

Excellent

Met all guidelines
Satisfactory

Met most guidelines
Improvement Needed

Met some guidelines
Unsatisfactory

Met few guidelines
Incomplete

Did not complete.
Visualization of Poem/Song/Quote
Composition successfully portrayed the poem/song/quote visually by using appropriate typefaces, color and proximity to express what the poem/song/quote is about.
  Excellent

40 pts

Satisfactory

30 pts

Improvement Needed

20 pts

Unsatisfactory

10 pts

Incomplete

0 pts

Visualization of Poem/Song/Quote
40 pts

Excellent

Composition successfully portrayed the poem/song/quote visually by using appropriate typefaces, color and proximity to express what the poem/song/quote is about.
Satisfactory

Composition portrayed the poem/song/quote visually by using a few appropriate typefaces, color and proximity to express what the poem/song/quote is about.
Improvement Needed

Composition portrayed the poem/song/quote visually by using a typefaces, color and proximity to express what the poem/song/quote is about. Typeface and color could be more appropriate to what the poem/song/quote is about.
Unsatisfactory

Composition failed to portray the poem/song/quote visually by using appropriate typefaces, color and proximity to express what the poem/song/quote is about.
Incomplete

Did not complete.
Presentation
Final presentation effectively and successfully exemplifies the expressed lyrics/poem/quote given only using type while paying attention to proximity, space and color in order to enhance overall message.
  Excellent

40 pts

Satisfactory

30 pts

Improvement Needed

20 pts

Unsatisfactory

10 pts

Incomplete

0 pts

Presentation
40 pts

Excellent

Final presentation effectively and successfully exemplifies the expressed lyrics/poem/quote given only using type while paying attention to proximity, space and color in order to enhance overall message.
Satisfactory

Final presentation expresses the lyrics/poem/quote given using type while paying attention to proximity, space and color in order to enhance overall message. Other elements such as shapes are present that should not be.
Improvement Needed

Final presentation needs improvement in order to express the lyrics/poem/quote given using type while paying attention to proximity, space and color in order to enhance overall message. Other elements such as shapes are present that should not be.
Unsatisfactory

Final presentation fails to successfully exemplify the expressed lyrics/poem/quote given only using type while paying attention to proximity, space and color in order to enhance overall message.
Incomplete

Did not complete.



Keywords:
  • graphic design



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