iRubric: Logo Campaign rubric

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Logo Campaign

Students had to create a logo for a partner and use it in a marketing campaign

Rubric Code: QAX75W

By lscavelli

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: 9-12

Logo Campaign Students had to create a logo for a partner and use it in a marketing campaign
	Disappointing Need to do better D+ 67-69 1 pts	Capable Could do better C+ 77-79 2 pts	Skillfully Talented B+ 87-89 B 83-86 B- 80-82 3 pts	Amazingly Awesome A+ 97-100 A 03-96 A- 90-92 (N/A)
Design Process Student participated in design process, showing skills in listening to partner's needs working together in a cooperative manner	Disappointing Student did not listen to needs of partner, was unwilling to communicate or cooperate either as designer or client	Capable Student made some effort work with partner, but fell short of making partnership a success	Skillfully Talented Student adequately worked with partner to complete the project	Amazingly Awesome Student went above and beyond to work with partner, really paying attention to partner's needs and comments, expressed their own needs and ideas in a successful manner
Logo Design & sketches Student created a thoughtful logo that was designed to partner's expectations	Disappointing Student did not finish or compete logo for partner, no sign of sketches	Capable Student did attempt to complete the logo, but was unwilling to make changes to meet partner's needs or ideas, did not complete required amount of sketches	Skillfully Talented Student completed logo for partner in an adequate manner, all sketches accounted for	Amazingly Awesome Student completed a very creative logo for partner, showing great consideration for partner's needs, completed more than required sketches
Marketing Campaign Students had to create two products to apply logo to for partner	Disappointing Student did not complete any kind of product to support logo for partner	Capable Student attempted to complete a product to apply logo to but failed to consider what partner wanted for end result	Skillfully Talented Student completed marketing campaign for partner in an adequate manner	Amazingly Awesome Student succeeded in making a thoughtful and considerate marketing campaign for partner
Craftmanship Logo campaign was created with a lot of care and effort, end product constructed well	Disappointing Student was not careful when creating artwork for partner	Capable Student showed some care when working on parts of project for partner, but some effort was lacking	Skillfully Talented Student was adequately careful when creating artwork for partner and putting final product together	Amazingly Awesome Student took great care and concern for entire project, partner was very pleased with end result