iRubric: Your Business Website Scoring Rubric

Student adequately researched nature of business to gain appreciation of content, graphics, and requirements desired in site

Student has general knowledge of nature of business to reflect in web site

Student has minimal knowledge of nature of business to reflect in web site

Student research is inadequate to truly gain knowledge necessary to create web site

Professional appearance; accurate content that reflects nature of business; web site design and layout is conducive
to effective site navigation

Satisfactory appearance; accurate content reflects nature of business; web site design and layout generally conducive to effective site navigation

Adequate appearance, but.....

Unprofessional appearance; insufficient content to reflect nature of business; poor site navigation

All links point to other business websites created by classmates; Home page designated as 'index' or 'default'

Menus on each page

Almost all links point to other business websites created by classmates; Home page designated as 'index' or 'default'

Menus on most pages

Some links point to other business websites created by classmates; Home page designated as 'index' or 'default'

Menus on some pages

Only a few links point to other business websites created by classmates; fails to designate home page as 'index' or default'

Menus missing

Exceptionally attractive, usable, professional layout; easy to locate all important elements; white space, graphic elements and/or alignment used effectively to organize material

Web pages have attractive, usable layout; easy to locate all important elements

Web pages have usable layout, but may appear busy or boring; easy to locate most of the important elements

Web pages are cluttered looking or confusing; often difficult to locate important elements; unprofessional appearance; use of white space, graphics, alignment could be improved