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iRubric: DES109 Graphic Design I rubric

iRubric: DES109 Graphic Design I rubric

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DES109 Graphic Design I 
DES109 Graphic Design I
Week 1: Assignment 1 – Business Card (120 pts)
Rubric Code: Q2X544B
By RowenaMcPherson
Draft
Public Rubric
Subject: Arts and Design  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric Guidelines
• Create a business card for yourself as a designer
• Use one or all of the four design principles listed (Contrast, Repetition, Alignment + Proximity)
• Save and submit native AI file + PDF for evaluation
  Excellent

40 pts

Satisfactory

30 pts

Improvement Needed

20 pts

Unsatisfactory

10 pts

Incomplete

0 pts

Guidelines
40 pts

Excellent

Met all guidelines
Satisfactory

Met most guidelines
Improvement Needed

Met some guidelines
Unsatisfactory

Met few guidelines
Incomplete

Did not complete.
Design Principles
Business card successfully portrayed one if not all 4 design principles effectively.
  Excellent

40 pts

Satisfactory

30 pts

Improvement Needed

20 pts

Unsatisfactory

10 pts

Incomplete

0 pts

Design Principles
40 pts

Excellent

Business card successfully portrayed one if not all 4 design principles effectively.
Satisfactory

Business card portrayed one if not all 4 design principles – slight adjustments could be made to make overall layout stronger.
Improvement Needed

Business card failed to portray a design principle properly – major adjustments need be made to make overall layout stronger.
Unsatisfactory

Business card failed to portray one if not all 4 design principles effectively.
Incomplete

Did not complete.
Presentation
Final presentation of business card is successful – the business card is easy to read and has a unique and interesting element to attract attention. All the elements are appropriate to the overall aesthetic of the card.
  Excellent

40 pts

Satisfactory

30 pts

Improvement Needed

20 pts

Unsatisfactory

10 pts

Incomplete

0 pts

Presentation
40 pts

Excellent

Final presentation of business card is successful – the business card is easy to read and has a unique and interesting element to attract attention. All the elements are appropriate to the overall aesthetic of the card.
Satisfactory

Final presentation of business card needs slight adjustments to be successful – the business card is hard to read, however has a unique and interesting element to attract attention. Most elements are appropriate to the overall aesthetic of the card.
Improvement Needed

Final presentation of business card needs major adjustments to be successful – the business card is hard to read, and needs more of a unique and interesting element to attract attention. Few of the elements are appropriate to the overall aesthetic of the card.
Unsatisfactory

Final presentation of business card fails – the business card is hard to read and does not show a unique and interesting element to attract attention. All the elements are not appropriate to the overall aesthetic of the card.
Incomplete

Did not complete.



Keywords:
  • graphic design



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