iRubric: GD221 - Assignment #1 spot ad rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...

GD221 - Assignment #1 spot ad

In Adobe Illustrator format, develop & design a magazine ad 4.25” wide x 8.125” tall. This is to be a 2 or 3 spot colour job. No raster images allowed, proper trapping must be applied using methods from in class instruction.

Rubric Code: Q29AX9

By jendeon

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Spot ad
	Poor 1 pts	Fair 3 pts	Good 4 pts	Excellent 5 pts
Look and Feel appropriate look and feel for chosen product. Effort in illustration with spot colours	Poor No clear theme and look is not appropriate to the assignment. No effort in redesigning a CMYK ad into spot colours	Fair The theme is somewhat clear and appropriate to the assignment. Some effort in redesigning a CMYK ad into spot colours	Good The theme is clear and appropriate to the assignment. Good use of spot colours as a redesign for a CMYK ad.	Excellent The theme is very clear with an exemplary effort in spot colour choice to create an exciting advertisement
File Format file format is an Acrobat distilled PDF, composite and separations, measurements are 4.25" x 8.125" with a .125" bleed, crops, registration and page information are present	Poor File is missing all technical requirements	Fair File missing some technical requirements	Good File supplied with most technical requirements	Excellent File supplied with all technical requirements
Composition & Layout Effort with design	Poor Confusing and scattered. No direction	Fair Some direction but still a little confusion.	Good Direct and understandable. Shows some effort in using design elements.	Excellent Direct, Creative, Understandable and effective. evidence of grid system, consideration of design elements and shows a high level of understanding of design asthetics.
Typography Effort with type choices and setting	Poor None or little type	Fair Type present but text not appropriate. little effort displayed	Good Type appropriate and styled. Acceptable amount of effort shown.	Excellent Type appropriate, styled, and warped/positioned excellently. Clear attention to kerning, leading and alignment. Used as a graphic element in layout.
Use of Illustrator use of Illustrator as a tool	Poor Does not have understanding of application program. No effort in using tools.	Fair Some understanding of program but little effort displayed with tools.	Good Good understanding of application program with some experimentation in overprinting, use of layers and effects.	Excellent Excellent understanding of application program. Advanced use of tools. Use of overprints, effects, extensive and organized layers
Use of Spot Colours	Poor no spot colours used. file separates into CMYK. raster images may be present.	Fair spot colours used file separates into CMYK or Raster images may be present.	Good spot colours are used, but more than the required number may be present. No raster images present.	Excellent Correct number of spot colours used. appropriate separations provided for each. no CMYK or raster images present.
Trapping	Poor no trapping applied. no effort shown to use trapping.	Fair some trapping applied. Missing some, little effort shown to problem solve trapping issues or little effort in creating need for trapping.	Good good effort shown with trapping. Most trapping required is completed.	Excellent All trapping done and excellent effort in displaying use of trapping.

Subjects:

Arts and Design

Types:

Assignment

Discuss this rubric