iRubric: Personality Presentation -- Pre-recorded rubric

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Personality Presentation -- Pre-recorded

Rubric used to evaluate performance of on an on-air media personality. Primary focus is for voice-tracked radio performers in a music-driven format, but can be used across most platforms as well.

Rubric Code: PX3C46A

By BCITRadio

Ready to use

Public Rubric

Subject: Journalism

Type: Presentation

Grade Levels: Undergraduate

On-Air Presentation Evaluation rubric used to critique the on-air performance of media personalities.
	Poor 0 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
One-to-One 20 % Engagement and intimate interaction with listener.	Poor Poor one-to-one and no intimacy; performer sounds like they're reading a script to a large group of strangers.	Fair Can hear some one-to-one ability but it isn't intimate; performer sounds like they're talking at an acquaintance.	Good Good sense of one-to-one, though not quite like chatting with a best friend; genuine intimacy lacking so performer sounds a bit formal and distant.	Excellent Highly engaging like sharing stories with a best friend; intimacy cranked up along with a playful, conversational tone.
Storytelling Concepts 15 % Engaging story ideas.	Poor Concepts felt tired and over-used thus zero impact on the listener. Weak conceptualization skills so difficult for the listener to relate to the story overall.	Fair Concepts often a bit of a cliche and not local; though story was easy to relate to, inconsistent storytelling skills with a weak start and finish equals low listener impact.	Good Slow start but once things got rolling there is decent engagement and solid storytelling. Not vey unique concepts but well told.	Excellent Unique, local story ideas creatively told; very captivating from the opening thought through to the story's conclusion.
Story Writing Style 15 % Tight, captivating story writing.	Poor Writing lacks brevity and feels repetitive; no thought segues or endings so point to the story unclear.	Fair Generally interesting stories but non-sequitors (no thought segue leading in) and weak or unfinished endings.	Good Impact high but structure a bit disorganized -- endings need to be clarified and tightened.	Excellent Well organized thoughts tightly written; succinct style keeps listener engaged and anticipating each new thought.
Story Presentation/Vocal Quality 15 % Performer owns the words and does not simply read a script.	Poor Low energy and frequent mumbling really hurts engagement with the listener. Weak articulation and rushed thoughts -- often blending together -- destroys true ownership of the ideas.	Fair With no colloquialisms, sloppy articulation, and a sometimes hurried delivery, it's frequently missing a conversational tone. Sounds too much like the performer is reading a script.	Good Clean articulation but not as spontaneous sounding as it could be; pace and volume too consistent so it sounds a little formal.	Excellent Super clean articulation yet still sounds natural; wonderful pace and volume changes makes it feel spontaneous.
Prep Diversity 15 % Written prep contains all elements and diverse ideas. Critical that each hour contains 2 comprehensive stories!	Poor 1 story each hour... + the odd cross-plug or station liner.	Fair 2 stories every hour... + 1 station liner in a sweep every show.	Good 2 creative stories into a stop-set every hour... + 1 cross-plugs in a sweep every show + 1 station liners in a sweep every show.	Excellent 2 local & creative stories with diverse topics into a stop-set every hour... + 2 cross-plugs in a sweep every show + 2 station liners in a sweep every show.
On-Mic Presence & Levels 10 % Easy to hear in an intimate setting.	Poor Music levels consistently too hot so performer frequently drowned out. Performer too far off microphone and pushing too much volume so zero intimacy or connection with the listener.	Fair Performer sounds a bit too far off microphone hurting any sense of an intimate setting. Performer occasionally drowned out by b/g levels.	Good Reasonable intimacy but performer not working the microphone enough -- sometimes level is too hot or too weak depending on performer's volume. Voice to music levels good most of the time.	Excellent Performer working the microphone very effectively so presence always high. Levels always perfect so the setting feels intimate (no distracting ambient noise).
Surveillance Basics 10 % Show includes all elements required of an on-air personality.	Poor 'Call sign' mentioned occasionally... + performer's name mentioned occasionally.	Fair 'Call sign' mentioned every other break... + sweeps focus on local events or issues.	Good 'Call sign' mentioned every single break... + performer's name mentioned once in a while... + sweeps usually focused on local events or issues.	Excellent 'Call sign' mentioned with high impact every single break... + performer's name mentioned with impact every other break... + sweeps focus on local events or issues.