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iRubric: Design Architects Digital Storytelling rubric

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Design Architects Digital Storytelling 
This rubric is meant to help guide Design Architects to create a Digital Storytelling teaching project. Each category in the far left column represents a component of the project that will be taken into consideration when calculating the final grade for this assignment. Reviewing this rubric often during the creation of the digital storytelling presentation, will ensure that all intended elements of the project have been addressed with all criterias met.
Rubric Code: PCA9XC
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: Graduate

Powered by iRubric Digital storytelling
100 % Grading Scale
  Excellent

90-100%

9 pts

Good

80-89%

8 pts

Average

70-79%

7 pts

Limited

60-69%

6 pts

Failure

0-59%

0 pts

Preparation Process
20 %

Excellent

Target audience clearly identified
Good

Target audience somewhat identified
Average

Target audience implied
Limited

Target audience questionable
Failure

Target audience not identified
Content Knowledge
30 %

Excellent

Main idea is compelling with substantial, well supported examples and flows logically.
Good

Main idea is strong, and with some good supporting examples and flows logically
Average

Main idea is supported with useful examples, and flow is sustained
Limited

Main idea supported with few useful examples, and flow is not sustained
Failure

Main idea had no supporting examples, and lacks flow
Text
15 %

Excellent

The text effectively supports the purpose of communication
Good

Text supports the purpose of communication
Average

Text matches purpose of communication
Limited

Text somewhat matches the purpose of communication
Failure

Not appropriate to communication purpose
Image Relevancy and Tone
10 %

Excellent

Images are significant, and enriching contribution extending relevancy and meaning to the topic’s message. Striking, original insightful tone/style/theme of image use.
Good

Images are a relevant and are a supportive contribution to the topics message. Tone/style/theme of image use is sustained and consistent.
Average

Images are relevant and are supportive of topic’s message. Tone/style/theme of images attempted, and is sustained and somewhat consistent.
Limited

Images are somewhat relevant and supportive of the topics message. Tone/style/theme of images attempted but not sustained or consistent.
Failure

Not relevant to topic use appears mostly as decoration. Tone/style/theme of images not developed with images.
Design Theme and Layout
15 %

Excellent

Creative, striking design theme maintained consistently—extending value and meaning to the message. Layout has intentional balance/unity of design elements and structure.
Good

Design theme maintained consistently extending some value and meaning to the message. Layout has somewhat of a balance/unity of design elements and structure.
Average

Design theme appropriate of topic and audience — pre-made templates used. Layout balance attempted, with some unity of design elements and weak structure.
Limited

Design theme somewhat appropriate of topic and audience — pre-made templates used. Layout balance attempted.
Failure

Design theme(s) used inconsistently or inappropriately for topic and audience. Layout balance not achieved with multiple design elements not working.
Design Transition
10 %

Excellent

Transition enhance/enrich meaning of message
Good

Transition supports the meaning of message
Average

Transition somewhat supports the meaning of message
Limited

Transitions applied satisfactory
Failure

Transitions frequently inappropriate or distracting from message.



Keywords:
  • digital storytelling, design







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