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iRubric: Logo Design rubric

iRubric: Logo Design rubric

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Logo Design 
Logo Design
Creating Your Personal Logo (20 PTS)
Rubric Code: NX98A59
By Inknstein
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Guidelines
• 20 thumbnail sketches showing your design process (JPG or PDF format)<BR>
• 1 Logo using your name executed in both color and black and white. (AI and PDF format)
  Excellent

(N/A)

Satisfactory

(N/A)

Improvement Needed

(N/A)

Unsatisfactory

(N/A)

Incomplete

(N/A)

Presentation
5 pts

Excellent

Met all guidelines
Satisfactory

Met 2 of the 3 guidelines
Improvement Needed

Met 1 of the 3 guidelines
Unsatisfactory

Did not meet any of the guidelines
Incomplete

Did not complete.
Logo Clarity
Logo is readable, visually effective and successfully conveys the essence of the brand.
  Excellent

(N/A)

Satisfactory

(N/A)

Improvement Needed

(N/A)

Unsatisfactory

(N/A)

Incomplete

(N/A)

Logo Clarity
5 pts

Excellent

Logo is readable, visually effective and successfully conveys the essence of the brand.
Satisfactory

Logo has some readability issues, however the logo is visually effective within its overall composition and conveys the essences of the brand.
Improvement Needed

Logo has readability and compositional issues. The logo does not immediately convey the overall essence of the brand.
Unsatisfactory

Logo fails in readability and visual effectiveness and does not convey the essence of the brand.
Incomplete

Did not complete.
Logo Originality
The graphics and<BR>
text used within <BR>
the logo reflect a exceptional<BR>
degree of student creativity in their creation<BR>
and/or display.
  Excellent

(N/A)

Satisfactory

(N/A)

Improvement Needed

(N/A)

Unsatisfactory

(N/A)

Incomplete

(N/A)

Logo Originality
5 pts

Excellent

The graphics and<BR>
text used within the <BR>
logo reflect a exceptional<BR>
degree of student creativity in their <BR>
creation and/or display.
Satisfactory

The graphics and text used within the logo reflect student creativity in their creation and/or<BR>
display.
Improvement Needed

The graphics and<BR>
text used within the logo are based on the designs or ideas of others and don't demonstrate original<BR>
ideas.
Unsatisfactory

Graphics and text used within the logo do not<BR>
demonstrate any<BR>
original thought or creativity.
Incomplete

Did not complete.
Logo Relevance
All elements of the <BR>
logo are successfully appropriate to the <BR>
overall brand. All elements of the logo are successfully appropriate to the overall brand
  Excellent

(N/A)

Satisfactory

(N/A)

Improvement Needed

(N/A)

Unsatisfactory

(N/A)

Incomplete

(N/A)

Logo Relevance
5 pts

Excellent

All elements of the <BR>
logo are successfully appropriate to the <BR>
overall brand.
Satisfactory

Most elements of the logo are appropriate to the overall brand.
Improvement Needed

Some of the elements <BR>
of the logo are not appropriate to the <BR>
overall brand.
Unsatisfactory

Elements of the logo <BR>
are not appropriate and does not relate to the <BR>
overall brand.
Incomplete

Did not complete.
Quality of Thumbnail Process Steps
Thumbnails demonstrates a successful attempt to follow through the 6 Phase design development process
  Excellent

(N/A)

Satisfactory

(N/A)

Improvement Needed

(N/A)

Unsatisfactory

(N/A)

Incomplete

(N/A)




Keywords:
  • graphic design



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