iRubric: DES245 Advertising Design rubric

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DES245 Advertising Design

Week 2: 1 Final Logo + 3 Billboard Designs (120 pts)

Rubric Code: NA3A6X

By aprilbiss

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Public Rubric

Subject: Arts and Design

Type: Assessment

Grade Levels: Undergraduate

Guidelines • 1 finalized logo (4"x4") submitted as a PDF • 3 billboards (approx. 22" x6") multi-page pdf • Cohesive theme, Tag line, Composition, Simple eye catching Design, Clear hierarchy, High quality images (250-300 dpi)
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Guidelines 24 pts	Excellent Met all guidelines	Satisfactory Met most guidelines	Improvement Needed Met some guidelines	Unsatisfactory Met few guidelines	Incomplete Did not complete.
Final Logo Final logo represents all of the 5 characteristics of what makes an effective logo: 1. Simple 2. Memorable 3. Versatile 4. Timeless 5. Appropriate
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Final Logo 24 pts	Excellent Final logo represents all of the 5 characteristics of what makes an effective logo: 1. Simple 2. Memorable 3. Versatile 4. Timeless 5. Appropriate	Satisfactory Final logo represents most of the 5 characteristics of what makes an effective logo: 1. Simple 2. Memorable 3. Versatile 4. Timeless 5. Appropriate	Improvement Needed Final logo represents few of the 5 characteristics of what makes an effective logo: 1. Simple 2. Memorable 3. Versatile 4. Timeless 5. Appropriate	Unsatisfactory Final logo fails to represent the 5 characteristics of what makes an effective logo: 1. Simple 2. Memorable 3. Versatile 4. Timeless 5. Appropriate	Incomplete Did not complete.
Billboard/Campaign Theme Catchy + appropriate headline/tagline is used within all three of the billboards to support the themed billboards and brand effectively. All three are cohesive as a branding campaign.
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Billboard/Campaign Theme 24 pts	Excellent Catchy + appropriate headline/tagline is used within all three of the billboards to support the themed billboards and brand effectively. All three are cohesive as a branding campaign.	Satisfactory Catchy + appropriate headline/tagline is used within all most of the billboards to support the themed billboards and brand effectively. Some of the three are cohesive as a branding campaign.	Improvement Needed Catchy + appropriate headline/tagline is used within all few of the billboards to support the themed billboards and brand effectively. Few of the three are cohesive as a branding campaign.	Unsatisfactory Catchy + appropriate headline/tagline failed to be used within all three of the billboards to support the themed billboards and brand effectively. All three are not cohesive as a branding campaign.	Incomplete Did not complete.
Composition/Hierarchy Billboard compositions work effectively and applies proper hierarchy within the design elements to create a eye catching billboards.
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Composition/Hierarchy 24 pts	Excellent Billboard compositions work effectively and applies proper hierarchy within the design elements to create a eye catching billboards.	Satisfactory Billboard compositions could be more effective with slight adjustments to hierarchy within the design elements to create a eye catching billboards.	Improvement Needed Billboard compositions can be more effective with major adjustments to hierarchy within the design elements to create a eye catching billboards.	Unsatisfactory Billboard compositions are not effective and does not apply proper hierarchy within the design elements to create a eye catching billboards.	Incomplete Did not complete.
Overall Quality + Presentation Overall quality of the images and type used within the 3 billboards are sharp and readable. Presentation of the three billboards as a cohesive campaign theme is professionally presented.
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Overall Quality + Presentation 24 pts	Excellent Overall quality of the images and type used within the 3 billboards are sharp and readable. Presentation of the three billboards as a cohesive campaign theme is professionally presented.	Satisfactory Most of the images and type used within the 3 billboards are sharp and readable. Presentation of the three billboards could be more cohesive as a campaign theme and be a stronger professional presentation.	Improvement Needed Few of the images and type used within the 3 billboards are sharp and readable. Presentation of the three billboards need to be more cohesive as a campaign theme and be a stronger professional presentation.	Unsatisfactory Overall quality of the images and type used within the 3 billboards are not sharp and hard to read. Presentation of the three billboards as a cohesive campaign theme is not professionally presented.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

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