iRubric: DES370 Advanced Logo Design rubric

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DES370 Advanced Logo Design

Week 3 Assignment 3: Logo Project (120 PTS)

Rubric Code: N9XCBX

By aprilbiss

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Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Guidelines • Choose one client listed in assignment • Create 4 rough draft logos (by hand or computer) • Think about color, typography, symbolism, etc while adhering to the target audience • PDF file submission
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Guidelines 40 pts	Excellent Met all guidelines.	Satisfactory Met most of the guidelines.	Improvement Needed Met some guidelines.	Unsatisfactory Did not meet guidelines.	Incomplete Did not complete.
Target Audience Rough draft logo's effectively focus on the appropriate target audience for the brand to include appropriate colors, typeface(s), style and shape.
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Target Audience 40 pts	Excellent Rough draft logo's effectively focus on the appropriate target audience for the brand to include appropriate colors, typeface(s), style and shape.	Satisfactory Rough draft logo's focus on the appropriate target audience for the brand to include appropriate colors, typeface(s), style and shape, however need slight adjustments to be more effective.	Improvement Needed Rough draft logo's need adjustments in order to focus on the appropriate target audience for the brand.	Unsatisfactory Rough draft logo's fail to focus on the appropriate target audience for the brand to include appropriate colors, typeface(s), style and shape.	Incomplete Did not complete.
Rough Draft Logos Created by hand or computer – 4 effective rough draft logos that abide by the characteristics that make a logo effective as well as aligning appropriate color, typography, symbolism, etc. to the target audience.
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Rough Draft Logos 40 pts	Excellent Created by hand or computer – 4 effective rough draft logos that abide by the characteristics that make a logo effective as well as aligning appropriate color, typography, symbolism, etc. to the target audience.	Satisfactory Created by hand or computer – 3 effective rough draft logos that abide by the characteristics that make a logo effective as well as aligning appropriate color, typography, symbolism, etc. to the target audience.	Improvement Needed Created by hand or computer – 2 effective rough draft logo that abides by the characteristics that make a logo effective as well as aligning appropriate color, typography, symbolism, etc. to the target audience.	Unsatisfactory Failed to create by hand or computer – 4 effective rough draft logos that abide by the characteristics that make a logo effective as well as aligning appropriate color, typography, symbolism, etc. to the target audience.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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