iRubric: DES370 Advanced Logo Design rubric

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DES370 Advanced Logo Design

Week 3 Assignment: Logo Refinement (120 PTS)

Rubric Code: N92BX7

By aprilbiss

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Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Guidelines • After receiving feedback on Assignment 2, revise your logo appropriately • show your logo in three different color pathways, black and white, and in both a vertical and horizontal version. • Upload final PDF
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Guidelines 24 pts	Excellent Met all guidelines.	Satisfactory Met most of the guidelines.	Improvement Needed Met some guidelines.	Unsatisfactory Did not meet guidelines.	Incomplete Did not complete.
Color Color(s) successfully represented the logo mark and its brand.
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Color 24 pts	Excellent Color(s) successfully represented the logo mark and its brand.	Satisfactory Some of the color(s) successfully represented the logo mark and its brand.	Improvement Needed The color(s) did not represent the logo mark and its brand due to its tone and hue, however could be adjusted.	Unsatisfactory Color(s) failed to represent the logo mark and its brand.	Incomplete Did not complete.
Typography Appropriate typography is used within the logo mark.
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Typography 24 pts	Excellent Appropriate typography is used within the logo mark.	Satisfactory Typography is used within the logo mark, however needs slight adjustments to be readable.	Improvement Needed Typography is used within the logo mark, however needs major adjustments to be readable.	Unsatisfactory Failed to use appropriate typography within the logo mark.	Incomplete Did not complete.
Variations Successfully showed your logo in three different color pathways, black and white, and in both a vertical and horizontal version.
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Variations 24 pts	Excellent Successfully showed your logo in three different color pathways, black and white, and in both a vertical and horizontal version.	Satisfactory Showed your logo in two different color pathways, black and white, and in both a vertical and horizontal version, however needs slight adjustments to be effective.	Improvement Needed Showed your logo in one different color pathways, black and white, and in both a vertical and horizontal version, however needs major adjustments to be effective.	Unsatisfactory Failed to successfully show your logo in three different color pathways, black and white, and in both a vertical and horizontal version.	Incomplete Did not complete.
Presentation Overall presentation of logo variations for Assignment 3 submission shows proper alignment on the page.
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Presentation 24 pts	Excellent Overall presentation of logo variations for Assignment 3 submission shows proper alignment on the page.	Satisfactory Presentation of logo variations for Assignment 3 submission needs slight adjustments in order to show proper alignment on the page.	Improvement Needed Presentation of logo variations for Assignment 3 submission needs major adjustments in order to show proper alignment on the page.	Unsatisfactory Overall presentation of logo variations for Assignment 3 submission shows proper alignment on the page.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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