iRubric: Business logo design rubric

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Business logo design

Rubric to grade a logo design for a scooter rental company.

Rubric Code: N66886

By mainewoodworker

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assessment

Grade Levels: 9-12

Enter rubric title
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excelent 4 pts	Totals (N/A)
Originality	Poor Design uses an existing design or is an exact copy of someones work.	Fair Design clearly resembles an existing design but is slightly different.	Good Students used common shapes (state outlines, squares, circles) incorporated into students original artwork.	Excelent All parts of the design are completely original and of the students design.	Totals
Thumbnails	Poor 2 or less thumbnail sketches	Fair 3-4 Thumbnail sketches	Good 4-5 thumbnail sketches	Excelent more than 5 thumbnail sketches	Totals
Rough sketch	Poor no rough sketch	Fair Rough sketch shows little detail	Good Rough sketch shows some detail of final design and is based on 1 or more thumbnails.	Excelent Rough sketch is detailed and shows a well planned idea.	Totals
Scanned image	Poor scanned image not used or does not resemble vector art.	Fair Scanned image shows slightly resembles final vector art.	Good Scanned image refined and matches vector art.	Excelent Scanned image refined and matches vector art. Shows highlight and shading.	Totals
vector art	Poor No SVG image or an image that that is in the wrong format.	Fair Finished SVG image. Does not clearly show what the company is or is about.	Good Finished design that is posted on the portfolio page. Some idea what the company is about.	Excelent Finished SVG vector image posted on portfolio page. Design is well designed and has a clean eye-catching design. Informing the viewer what the company is and what the product is.	Totals