iRubric: DES370 Advanced Logo Design rubric

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DES370 Advanced Logo Design

Mod 13: Week 2 Assessment: Creating Your Personal Logo (100 PTS)

Rubric Code: M9878B

By ahdkwan

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Public Rubric

Subject: Arts and Design

Type: Assessment

Grade Levels: Undergraduate

Guidelines • 20 thumbnail sketches showing your design process (JPG or PDF format) • 1 Logo using your name executed in both color and black and white. (AI and PDF format)
	Excellent 10 pts	Satisfactory 7.5 pts	Improvement Needed 5 pts	Unsatisfactory 2.5 pts	Incomplete 0 pts
Guidelines 10 pts	Excellent Met all guidelines	Satisfactory Met 2 of the 3 guidelines	Improvement Needed Met 1 of the 3 guidelines	Unsatisfactory Did not meet any of the guidelines	Incomplete Did not complete.
Logo Clarity Logo is readable, visually effective and successfully conveys the essence of the brand.
	Excellent 30 pts	Satisfactory 22.5 pts	Improvement Needed 15 pts	Unsatisfactory 7.5 pts	Incomplete 0 pts
Logo Clarity 30 pts	Excellent Logo is readable, visually effective and successfully conveys the essence of the brand.	Satisfactory Logo has some readability issues, however the logo is visually effective within its overall composition and conveys the essences of the brand.	Improvement Needed Logo has readability and compositional issues. The logo does not immediately convey the overall essence of the brand.	Unsatisfactory Logo fails in readability and visual effectiveness and does not convey the essence of the brand.	Incomplete Did not complete.
Logo Originality The graphics and text used within the logo reflect a exceptional degree of student creativity in their creation and/or display.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Logo Originality 20 pts	Excellent The graphics and text used within the logo reflect a exceptional degree of student creativity in their creation and/or display.	Satisfactory The graphics and text used within the logo reflect student creativity in their creation and/or display.	Improvement Needed The graphics and text used within the logo are based on the designs or ideas of others and don't demonstrate original ideas.	Unsatisfactory Graphics and text used within the logo do not demonstrate any original thought or creativity.	Incomplete Did not complete.
Logo Relevance All elements of the logo are successfully appropriate to the overall brand. All elements of the logo are successfully appropriate to the overall brand
	Excellent 30 pts	Satisfactory 22.5 pts	Improvement Needed 15 pts	Unsatisfactory 7.5 pts	Incomplete 0 pts
Logo Relevance 30 pts	Excellent All elements of the logo are successfully appropriate to the overall brand.	Satisfactory Most elements of the logo are appropriate to the overall brand.	Improvement Needed Some of the elements of the logo are not appropriate to the overall brand.	Unsatisfactory Elements of the logo are not appropriate and does not relate to the overall brand.	Incomplete Did not complete.
Quality of Thumbnail Process Steps Thumbnails demonstrates a successful attempt to follow through the 6 Phase design development process
	Excellent 10 pts	Satisfactory 7.5 pts	Improvement Needed 5 pts	Unsatisfactory 2.5 pts	Incomplete 0 pts
Quality of Thumbnail Process Steps 10 pts	Excellent Thumbnails demonstrates a successful attempt to follow through the 6 Phase design development process	Satisfactory Thumbnails demonstrates a satisfactory attempt to follow through the 6 Phase design development process	Improvement Needed Thumbnails demonstrates a minimal attempt to follow through the 6 Phase design development process	Unsatisfactory Thumbnails fail to show a successful attempt to follow through the 6 Phase design development process	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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