iRubric: Logo, Moodboard and Product Design rubric

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Logo, Moodboard and Product Design

Students had to develop an original logo + a tagline, create a mood board, and then design three different products to place the logo onto, one of which had to be a package design.

Rubric Code: KX878B6

By lscavelli

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: 9-12

Logo & Package Design Students had to develop an original logo + a tagline, create a mood board, and then design three different products to place the logo onto, one of which had to be a package design.
	In-Progress Need to do better D+ 67-69 1 pts	Basic Could do better C+ 77-79 2 pts	Proficient B+ 87-89 B 83-86 B- 80-82 3 pts	Advanced A+ 97-100 A 03-96 A- 90-92 (N/A)
Logo Design & Tagline Student created a thoughtful logo & tagline	In-Progress Student did not complete the logo or left out tagline	Basic Student did attempt to complete the logo, but didn't not complete entirely, weak tagline	Proficient Student completed logo adequate manner, tagline was included	Advanced Student completed a very creative logo that was supported by a strong tagline
Mood Board Student had to create a mood board that included 3 different logo designs, patterns, 3 font choices, color schemes and imagery for inspiration	In-Progress Student didn't fully complete the mood board, or didn't turn one in altogether	Basic Student turned in a mood board, but some elements were missing	Proficient Student turned in a complete mood board	Advanced Student did an outstanding job creating a well planned mood board, outlining all elements
Product Design Students had to create 3 different products to apply logo to	In-Progress Student did not complete any kind of product to support logo	Basic Student attempted to complete a product to apply logo to but failed to develop a fully designed package	Proficient Student completed package design in an adequate manner, tagline was represented well	Advanced Student succeeded in created a thoughtful and considerate package design where the logo was represented more than once, the tagline was represented well, and color choices were present and consistent
Craftmanship Logo & product designs were created with a lot of care and effort, end product constructed well	In-Progress Student was not careful when creating artwork	Basic Student showed some care when working on parts of project, but some effort was lacking	Proficient Student was adequately careful when creating artwork and putting final product together	Advanced Student took great care and concern for entire project, the finished package was strong and well constructed