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iRubric: Graphic design- poster rubric

iRubric: Graphic design- poster rubric

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Graphic design- poster 
Graphic design- poster
Rubric Code: H2X5439
By RowenaMcPherson
Draft
Public Rubric
Subject: Arts and Design  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric poster design
students reflection and assessment on their posters.
  Poor

1 pts

Fair

2 pts

Good

3 pts

Idea generation

I created a full mind map on the theme
Poor

I wrote down one or two ideas but did not expand them at all.
Fair

I wrote down lots of ideas but did not expand them at all.
Good

I wrote down lots of ideas and I expanded most of them.
Thumbnail sketches

variations of compositions
Poor

I created 3 designs but did not vary the compositions (main image, main text, sub text) or I just drew different objects in the 3 designs.
Fair

I created 3 designs but only varied one or two elements of the composition (main image, main text, sub text).
Good

I created 3 designs with varied compositions.
Text

font and lettering.
Poor

There is no evidence of a cap height line or base line though out the text. The font is not uniform in shape.
Fair

There is evidence of a cap height line or base line though out the text, but some of the letters do not meet the lines. The font is some what uniform in shape.
Good

There is evidence of a cap height line or base line though out the text and all the letters meet the lines. The font is uniform in shape.
Final design

From the 3 thumbnail sketches I prepared a final design.
Poor

I chose elements from my thumbnail sketches, but they were not well balanced there are too many blank spaces or it is too full.
There is no obvious element that is emphasised. The viewer is not moved around my design at all. It is coloured but not neatly or blended well.
Fair

I chose elements from my thumbnail sketches and created balanced design.
the emphasis is not fully clear.
There is some movement in my design, but the viewer is not led around the poster.
It is half coloured and not blended well..
Good

I chose elements from my thumbnail sketches and created a well balanced design, with emphasis on the main image and main text. There is great movement in my design. It is fully coloured and blended well.
Drawing

lines, shape, form
Poor

My lines are weak or too heavy. There is no clear form created in my shapes.
Fair

My lines are well drawn, light or dark where needed, but my shapes lack form.
Good

My lines are well drawn, light or dark where needed and there is good form in my drawing making it appear 3D.
colour

colour wash with paint
Poor

I applied the colour wash but used too much paint, now there are brush strokes and uneven colour. The colours do not suit my theme or are complementary to each other.
Fair

I applied the colour wash but there some are brush strokes and uneven colour. The colours do suit my theme but are not complementary to each other.
Good

I applied the colour wash correctly, there are no brush strokes and uneven colour. The colours do suit my theme or are complementary to each other.
Vocabulary

words associated with graphic design.
Poor

I did not understand all of the new vocabulary and used some of it incorrectly in my reflection.
Fair

I understood most of the new vocabulary and used the words i knew correctly in my reflection.
Good

I understood all of the new vocabulary and used it correctly in my reflection.



Keywords:
  • 1st year graphic design



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