iRubric: Martian Water rubric

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Martian Water

DES324 Intermediate Illustrator

Water Bottle Label Wrap Around (Martian Water)

Rubric Code: GX4X3X3

By jadelung

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assessment

Grade Levels: 9-12

Guidelines
	Advanced 4 pts	Proficient 3 pts	Developing 2 pts	Emerging 1 pts
Guidelines	Advanced Met all guidelines	Proficient Met most guidelines	Developing Met some guidelines	Emerging Met few guidelines
Water Bottle Logo
	Excellent 4 pts	Satisfactory 3 pts	Improvement Needed 2 pts	Unsatisfactory 1 pts
Water Bottle Logo	Excellent Logo successfully portrays the five principles of an effective logo design: Simple, Memorable, Timeless, Versatile and Appropriate for the overall brand.	Satisfactory Logo portrays most of the five principles of an Logo successfully portrays the five principles of an effective logo design: Simple, Memorable, Timeless, Versatile and Appropriate for the overall brand.	Improvement Needed Logo portrays some of the five principles of an Logo successfully portrays the five principles of an effective logo design: Simple, Memorable, Timeless, Versatile and Appropriate for the overall brand.	Unsatisfactory Logo successfully portrays few of the five principles of an effective logo design: Simple, Memorable, Timeless, Versatile and Appropriate for the overall brand.
Water Bottle Label Design
	Excellent 4 pts	Satisfactory 3 pts	Improvement Needed 2 pts	Unsatisfactory 1 pts
Water Bottle Label Design	Excellent Water bottle label design effectively shows the brand name (logo) as the central element. All other elements are properly placed in successful hierarchal order (tagline, descriptive text, etc).	Satisfactory Water bottle label design needs slight adjustments in order to show the brand name (logo) as the central element. All other elements are placed successfully, however slight adjustments can be made to properly set the hierarchal order (tagline, descriptive text, etc).	Improvement Needed Water bottle label design needs major adjustments in order to show the brand name (logo) as the central element. All other elements on label need major adjustments to properly set the hierarchal order (tagline, descriptive text, etc).	Unsatisfactory Water bottle label design fails to effectively show the brand name (logo) as the central element. All other elements fail to be properly placed in successful hierarchal order (tagline, descriptive text, etc).
3D Mapping
	Excellent 4 pts	Satisfactory 3 pts	Improvement Needed 2 pts	Unsatisfactory 1 pts
3D Mapping	Excellent Proper technique is applied to the water bottle flat label and bottle thread in regards to converting them into Symbols before placing them properly onto the 3D bottle provided. Label is correctly mapped onto 3D bottle.	Satisfactory Proper technique is applied to the water bottle flat label and bottle thread in regards to converting them into Symbols before placing them properly onto the 3D bottle provided. Label needs slight adjustments in order to be correctly mapped onto 3D bottle.	Improvement Needed Proper technique has not been applied to the water bottle flat label and bottle thread in regards to converting them into Symbols before placing them properly onto the 3D bottle provided. Label needs major adjustments in order to be correctly mapped onto 3D bottle.	Unsatisfactory Proper technique has not been applied to the water bottle flat label and bottle thread in regards to converting them into Symbols before placing them properly onto the 3D bottle provided. Label is not correctly mapped onto 3D bottle.
Presentation
	Excellent 4 pts	Satisfactory 3 pts	Improvement Needed 2 pts	Unsatisfactory 1 pts
Presentation	Excellent Final presentation of the 3D Water Bottle is successful – the logo and other elements on the label are readable on the actual bottle.	Satisfactory Final presentation of the 3D Water Bottle is satisfactory – the logo and other elements on the label are slightly hard to read on the actual bottle.	Improvement Needed Final presentation of the 3D Water Bottle needs improvements in order for the logo and other elements on the label to be readable on the actual bottle.	Unsatisfactory Final presentation of the 3D Water Bottle fails to show the elements needed. The logo and other elements on the label are illegible on the actual bottle.
Frequency of participation
	Excellent 4 pts	Satisfactory 3 pts	Improvement Needed 2 pts	Unsatisfactory 1 pts
Frequency of participation	Excellent Actively supports, engages and listens to peers. Comments advance the level and depth of the dialogue. Group dynamic and level of discussion are consistently better because of the student’s presence.	Satisfactory Makes a sincere effort to interact with peers. Participates constructively in discussions.	Improvement Needed Preparation, and therefore level of participation, are both inconsistent.	Unsatisfactory Rarely participates. Comments are generally vague or drawn from outside of the assigned material.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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