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iRubric: Product Design rubric

iRubric: Product Design rubric

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Product Design 
Rubric Code: GAW223
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: 9-12

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  Strong Quality

5 pts

Good Quality

4 pts

Moderate Quality

3 pts

Weak Quality

2 pts

Poor Quality

1 pts

Aesthetic or Visual Qualities

Strong Quality

Student attends strongly to aesthetic or visual qualities. Work shows much consideration for design and detail. The work is overall very visually pleasing.
Good Quality

Work proves student used a good amount of consideration to aesthetics and visual qualities. Some technical aspects are handled well or some ideas are handled well, but the two don't always mesh and work together. The sense of technical competence is emerging but it does not display mastery.
Moderate Quality

Student attempts to add or consider some aesthetics or visual qualities but does not follow through with this concentration throughout the product.
Weak Quality

Aesthetic and visual qualities are weak and do not seem well planned.
Poor Quality

Aesthetic and visual qualities are poor, or doesn't appear to have been considered. Work shows a lack of awareness of tools/media.
Creativity/Originality

Strong Quality

Work shows evidence of new and engaging thinking. It is obvious the students work is his or her own.
Good Quality

Work has some purpose/direction. Some manipulation of ideas is evident but may not be thorough.
Moderate Quality

Half of the work shows some evidence of one's own thinking. The other half seems duplicated or not as original.
Weak Quality

The sense of exploration of the medium is missing. There is at least some sense of artistic decision-making.
Poor Quality

There is little, if any, evidence of thinking.
Craftsmanship/Skill/Construction

Strong Quality

Work shows strong craftsmanship qualities.
The product was constructed successfully and made it through all Cone and Glaze fires without breaking.
Good Quality

Work shows sense of real effort. In general, the work demonstrates some degree of success. The product was constructed well but may have had a small piece fall off during firing. If their product fell apart in the first firing, the student worked hard to produce a better product.
Moderate Quality

Technique is erratic, with little or no sense of challenge. Work may show a sense of real effort, but problems are not successfully resolved. If their product fell apart, student produced another product but not to the standards of the project. Student could have spent more time constructing a better product.
Weak Quality

Solutions to problems tend to be more simplistic. Attempts to deal with ideas or technical problems are not realized. The same building issue continues to happen. Student is unable to finish or does not complete a product equal to the project standards.
Poor Quality

Technique is poor. Solutions tend to be redundant and student is unable to successfully build a product.
Participation in Class/Attitude

Strong Quality

Class time was used wisely. Almost all time and effort went into the planning and design of the product and the execution of the hand building.
Good Quality

Class time was used wisely. Student could have put in more time and effort into the project during class to make their product or design more elaborate.
Moderate Quality

Some of the class time was used wisely but a portion of that class time the student was not on task. Extra time was left over when student could have been putting effort into the project to develop a more successful product.
Weak Quality

Class time was not always used wisely, but student was not off task all class. The student produced something similar to a product.
Poor Quality

Class time was not used wisely and the student put in no additional effort to create a product.
Elevator Pitch or Presentation

Strong Quality

Body language, voice projection, and sales pitch were strong. Customer and audience were influenced to purchase the product.
Good Quality

Body language, voice projection, and sales pitch were good. Customer and audience were influenced to purchase the product but may have seemed uninterested one or twice.
Moderate Quality

Body language, voice projection, and sales pitch were average. Customer and audience were barely influenced to purchase the product.
Weak Quality

Body language, voice projection, and sales pitch were weak for the majority of the presentation. Customer and audience were not influenced to purchase the product.
Poor Quality

Body language, voice projection, and sales pitch were poor. Customer and audience were not influenced to purchase the product at all.





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