iRubric: Direct Mail rubric

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Direct Mail Working individually, you will plan, write, edit, lay out, and design a direct mail postcard for the 2009 Gaylord College Fair. Rubric Code: G337C4 By rspritchard Draft Public Rubric Subject: Journalism Type: Assignment Grade Levels: Undergraduate

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	Exemplary 5 pts	Accomplished 4 pts	Developing 3 pts	Beginning 2 pts	Unsatisfactory 1 pts
Research	Exemplary Does an extraordinary job of conducting secondary research and evaluating information; correctly identifies the target public and its attributes; exemplary job of segmenting target public; clear communication of findings and reasoning in analysis	Accomplished	Developing	Beginning	Unsatisfactory
Message/Content	Exemplary Strong, clear, concise, focused key message; successfully grabs reader's attention; clear call to action; maintains consistency throughout; needs no revisions; shows complete understanding and demonstrates outstanding proficiency with the four stages of effective direct mail writing; answers WiiFM question; clearly analyzed and explains message choice.	Accomplished	Developing	Beginning	Unsatisfactory
Design	Exemplary	Accomplished	Developing	Beginning	Unsatisfactory
Creativity	Exemplary	Accomplished	Developing	Beginning	Unsatisfactory
Mechanics	Exemplary	Accomplished	Developing	Beginning	Unsatisfactory