iRubric: Hands-on Illustrator/InDesign Assessment rubric

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Hands-on Illustrator/InDesign Assessment

Design a two sided postcard for a gallery show in PSD.

Rubric Code: FBW838

By kirsten1

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Postcard
	Poor 1 pts	Fair 3 pts	Good 4 pts	Excellent 5 pts
Theme appropriate look and feel for chosen gallery. Eye catching imagery, color and text.	Poor No clear theme and look is not appropriate to the event.	Fair The original theme is somewhat clear and appropriate to the event. Some effort shown with color, imagery and text.	Good The theme is clear and appropriate to the event. Good use of color, imagery and text to create an interesting and eye catching design.	Excellent The theme is very clear with an exemplary effort in color use, imagery and text to create an exciting and successful design without exactly reproducing the original.
Composition & Layout Effort with design	Poor Confusing and scattered. No direction	Fair Some direction but still a little confusion.	Good Direct and understandable. Shows some effort in using design elements and principles.	Excellent Direct, creative, understandable and effective. evidence of grid system, consideration of design elements and shows a high level of understanding of design aesthetics.
Photoshop Use of PSD workspace	Poor Incorrect format and/or scale. Effects and edits not used. Only one side of postcard created.	Fair More than two of the criteria were not considered: -Image edits -Effects -Size -Correct labels	Good One or two of the criteria were not considered: -Image edits -Effects -Size -Correct labels	Excellent All of the criteria of the PSD workspace were met and utilized to the highest degree to create a new and unique design. Any image borrowed was altered to become the designers own.
Followed instructions Student followed the instructions from courseweb.	Poor Instructions were largely ignored.	Fair Some instructions followed.	Good Most instructions were followed.	Excellent All of the instructions were followed. Exceptional attention to detail & quality assurance.