iRubric: DES245 Advertising Design rubric

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DES245 Advertising Design

Week 1: Assessment 1 (Design Process)

Rubric Code: FA33B7

By aprilbiss

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assessment

Grade Levels: Undergraduate

Guidelines • 1-2 pages of process notes and/or mood board • Notes/Mood Board include inspirational elements such as color/type/mood/shapes/textures as well as factual info such as facts about the city, photos of special architecture in the city or special festivals that helped drive the concept for city chosen • Submit final PDF
	Excellent 5 pts	Satisfactory 4 pts	Improvement Needed 3 pts	Unsatisfactory 2 pts	Incomplete 0 pts
Guidelines 5 pts	Excellent Met all guidelines	Satisfactory Met most guidelines	Improvement Needed Met some guidelines	Unsatisfactory Met few guidelines	Incomplete Did not complete.
Clarity of Reasearch Notes Elements within the notes/mood board are clearly stated, visually effective and successfully conveys the essence of the chosen city. Overall information is relevant to the city chosen.
	Excellent 15 pts	Satisfactory 11 pts	Improvement Needed 7 pts	Unsatisfactory 3 pts	Incomplete 0 pts
Clarity of Reasearch Notes 15 pts	Excellent Elements within the notes/mood board are clearly stated, visually effective and successfully conveys the essence of the chosen city. Overall information is relevant to the city chosen.	Satisfactory Most elements within the notes/mood board are clearly stated, visually effective and successfully conveys the essence of the chosen city. Overall information is fairly relevant to the city chosen.	Improvement Needed Few elements within the notes/mood board are clearly stated, visually effective and successfully conveys the essence of the chosen city. Overall information is not relevant to the city chosen.	Unsatisfactory Elements within the notes/mood board failed to be clearly stated, visually effective and did not successfully convey the essence of the chosen city. Overall information is not relevant to the city chosen.	Incomplete Did not complete.
Inspirational Ideas Overall inspirational ideas/notes/mood board are successfully focused upon the accurate target audience and the design problem to include appropriate type, colors, imagery, shape and overall mood.
	Excellent 15 pts	Satisfactory 11 pts	Improvement Needed 7 pts	Unsatisfactory 3 pts	Incomplete 0 pts
Inspirational Ideas 15 pts	Excellent Overall inspirational ideas/notes/mood board are successfully focused upon the accurate target audience and the design problem to include appropriate type, colors, imagery, shape and overall mood.	Satisfactory Most of the overall inspirational ideas/notes/mood board are successfully focused upon the accurate target audience and the design problem to include appropriate type, colors, imagery, shape and overall mood.	Improvement Needed Few of the overall inspirational ideas/notes/mood board are successfully focused upon the accurate target audience and the design problem to include appropriate type, colors, imagery, shape and overall mood.	Unsatisfactory Overall inspirational ideas/notes/mood board failed to focus upon the accurate target audience and the design problem to include appropriate type, colors, imagery, shape and overall mood.	Incomplete Did not complete.
City Info/Mood Board Relevance All elements of the research notes and/or mood board are successfully appropriate to the city chosen and overall project requirements.
	Excellent 15 pts	Satisfactory 11 pts	Improvement Needed 7 pts	Unsatisfactory 3 pts	Incomplete 0 pts
City Info/Mood Board Relevance 15 pts	Excellent All elements of the research notes and/or mood board are successfully appropriate to the city chosen and overall project requirements.	Satisfactory Most of the elements of the research notes and/or mood board are successfully appropriate to the city chosen and overall project requirements.	Improvement Needed Few of the elements of the research notes and/or mood board are successfully appropriate to the city chosen and overall project requirements.	Unsatisfactory None of the elements of the research notes and/or mood board are successfully appropriate to the city chosen and overall project requirements.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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