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Juice Box 
Students will identify the purpose and the intended audience of their juice box. Students will select appropriate elements and characteristics used to attract an intended audience.
Rubric Code: EXAB625
Draft
Public Rubric
Subject: Chemistry  
Type: Assignment  
Grade Levels: (none)

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  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Intended Audience

Poor

Not appropriate for kids.
Fair
Good
Excellent
Name

Poor

No juice box name.
Fair
Good
Excellent
Slogan

Poor

No slogan.
Fair
Good
Excellent
Character

Poor

No character.
Fair
Good
Excellent
Grab Word

Poor

No grab word.
Fair
Good
Excellent
Prize

Poor

No prize.
Fair
Good
Excellent
ml Amount

Poor

No amount of juice.
Fair
Good
Excellent
UPC Code

Poor

No UPC code.
Fair
Good
Excellent
Testimonial

Poor

No testimonial.
Fair
Good
Excellent
Company Name

Poor

No company name.
Fair
Good
Excellent
Visually Appealing

Poor

There is no colour used and it is clear the student rushed to make it.
Fair

They took their time to make the juice box, however it is only in black and white.
Good
Excellent




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