iRubric: DES340 Branding + Identity rubric

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DES340 Branding + Identity

Mod 1: Week 3 Project – Webpage Mockup

Rubric Code: E98796

By ahdkwan

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Guidelines • Home Page Mockup • Home Page Placed into Computer Screen Image provided for presentation • Final File Submitted is a PDF or JPG
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Guidelines 20 pts	Excellent Met all guidelines.	Satisfactory Met most of the guidelines.	Improvement Needed Met some guidelines.	Unsatisfactory Did not meet guidelines.	Incomplete Did not complete.
Quality of Home Page The home page successfully conveys the brands essence. The home page is appropriate for the overall brand.
	Excellent 15 pts	Satisfactory 12 pts	Improvement Needed 9 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Quality of Home Page 15 pts	Excellent The home page successfully conveys the brands essence. The home page is appropriate for the overall brand.	Satisfactory The home page conveys the brands essence. The home page is appropriate for the overall brand.	Improvement Needed The home page needs improvement in order to convey the brands essence.	Unsatisfactory The home page fails to convey the brand essence. The home page is not appropriate for the overall brand.	Incomplete Did not complete.
Presentation Home page is successfully placed into the provided lap top image for presentation.
	Excellent 15 pts	Satisfactory 12 pts	Improvement Needed 9 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Presentation 15 pts	Excellent Home page is successfully placed into the provided lap top image for presentation.	Satisfactory Home page is placed into the provided lap top image for presentation.	Improvement Needed Home page is placed into the provided lap top image for presentation, however needs improvement in regards to positioning.	Unsatisfactory Home page was not placed into provided lap top image provided for presentation.	Incomplete Did not complete.