iRubric: Print Ad Design rubric

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Print Ad Design Print Ad Design Design an (8 X 10 vertical) ad that will go in the pages of the magazine students designed earlier in the course (100 points) Rubric Code: DX8423A By Miss_Lipinski Ready to use Public Rubric Subject: Arts and Design Type: Assessment Grade Levels: 9-12

Required Elements Must contain: Imagery, tag line, product logo or picture of product.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Required Elements 20 pts	Excellent Contains all required elements	Satisfactory Contains most required elements	Improvement Needed Contains some required elements	Unsatisfactory Contains few required elements	Incomplete Did not complete.
Creativity/Originality Student showed concept development through 3 thumbnail sketches and used either humor, cleverness, or exaggeration to sell product.
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Creativity/Originality 40 pts	Excellent Was extremely creative and showed originality. Used a unique approach that truly enhanced the project.	Satisfactory Was creative at times. Thoughtfully and uniquely completed the work.	Improvement Needed Added a few original touches to enhance the project but did not incorporate it throughout.	Unsatisfactory Little creative energy used during this project. Was bland and predictable.	Incomplete Did not complete.
Target Audience Product was appropriate for gender and age-range of magazine readers.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Target Audience 25 pts	Excellent Has strong sense of audience expectation or purpose of advertisement.	Satisfactory Has clear sense of audience expectation or purpose of advertisement.	Improvement Needed Has some sense of audience expectation or purpose of advertisement.	Unsatisfactory Has limited sense of audience expectation or purpose of advertisement.	Incomplete Did not complete.
Communication
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Communication 25 pts	Excellent Text and visuals work together with a high degree of effectiveness.	Satisfactory Text and visuals work together with a considerable degree of effectiveness.	Improvement Needed Text and visuals work together with some effectiveness.	Unsatisfactory Text and visuals work together with limited effectiveness.	Incomplete Did not complete.