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WSJH Commercial Project 
Create a 1-1:30 second commercial using iMovie. Your commercial should convince someone to attend WSJH. You must have video (original or used), original photos, music, and audio (your spoken voice).
Rubric Code: D9C53B
Ready to use
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric WSJH Commercial
  Great

15 pts

Fair

10 pts

Poor

5 pts

Content

Commercial must meet all standards as listed in the criteria.

Great

Commercial has met all of the standards: has video, original photos, music and audio - as listed above in an exceptional manner.
Fair

Commercial has met all of the standards as listed above in a good manner but not in their fullest capacities.
Poor

Commercial has not met some specific standard as listed above (i.e. has video, but no photos; or has photos, but no spoken audio).
Convincibility

Commercial has target audience and viewers are persuaded to attend the high school.

Great

Viewer was totally persuaded to attend the high school based on the video shown. There was a clear topic and target audience and material to reach it.
Fair

Viewer was somewhat convinced to attend the high school. The clip should have had more planning and editing. Something was lacking.
Poor

Clip was had entirely too much video, too much music, or too much script. Viewer unable to make a clear decision on whether or not he or she would attend the high school based on the clip.
Transitions

Student displays the elements of good speaking.

Great

Transitions (how to move into next slide) fit content of video. More than two used.
Fair

Students stand up straight, and give some eye contact.
Poor

Students slouch, little or no eye contact.
Spoken voice

Students must add their own voices to their ad.

Great

Presentation was very professional and student speaks clearly. There is no mumbling. Sound is heard clearly throughout the commercial.
Fair

Presentation was professional but student did not speak long.
Poor

Presentation was not professional or unclear. Viewer could not understand speech.



Keywords:
  • commercial, multimedia







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