iRubric: DES242: Logo + Identity Design rubric

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DES242: Logo + Identity Design

Week 3 Assignment 3: Your Name, Three Ways (120 pts)

Rubric Code: C9B9B5

By aprilbiss

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Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Guidelines • Utilized Thumbnails from Discussion 3 • Created 3 digital comp variations of your name for a personal logo; 1 Wordmark, 1 Symbol, and 1 Monogram logo • Showed color, greyscale and B&W variations • Showed size variations for each (Big, Small)
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Guidelines 20 pts	Excellent Met all guidelines	Satisfactory Met 3 of the 4 guidelines	Improvement Needed Met 2 of the 4 guidelines	Unsatisfactory Met 1 of the 4 guidelines	Incomplete Did not complete.
Monogram Logo Monogram is readable, visually effective and successfully conveys your initials as a monogram logo.
	Excellent 25 pts	Satisfactory 19 pts	Improvement Needed 13 pts	Unsatisfactory 7 pts	Incomplete 0 pts
Monogram Logo 25 pts	Excellent Monogram is readable, visually effective and successfully conveys your initials as a monogram logo.	Satisfactory Monogram has readability issues, however is visually effective and conveys your initials as a monogram logo.	Improvement Needed Monogram is hard to read, and is not as visually effective. The mark needs to be pushed creatively to be successful.	Unsatisfactory Monogram fails to be readable and visually effective. The Monogram is not successfully conveying your initials as a monogram logo.	Incomplete Did not complete.
Symbol Logo Symbol is visually effective and is successful as an abstract symbol logo mark.
	Excellent 25 pts	Satisfactory 19 pts	Improvement Needed 13 pts	Unsatisfactory 7 pts	Incomplete 0 pts
Symbol Logo 25 pts	Excellent Symbol is visually effective and is successful as an abstract symbol logo mark.	Satisfactory Symbol an abstract symbol logo mark.	Improvement Needed Symbol can be more visually effective and can be pushed further creatively to be a successful symbol.	Unsatisfactory Symbol fails to be visually effective and is not successful as an abstract symbol logo mark.	Incomplete Did not complete.
Wordmark Logo Wordmark is readable, visually effective and successfully conveys your name as a wordmark logo.
	Excellent 25 pts	Satisfactory 19 pts	Improvement Needed 13 pts	Unsatisfactory 7 pts	Incomplete 0 pts
Wordmark Logo 25 pts	Excellent Wordmark is readable, visually effective and successfully conveys your name as a wordmark logo.	Satisfactory Wordmark has readability issues, however is visually effective and conveys your name as a wordmark logo.	Improvement Needed Wordmark is hard to read, and is not as visually effective. The wordmark needs to be pushed creatively to be successful.	Unsatisfactory Wordmark fails to be readable and visually effective. The wordmark is not successfully conveying your name as a wordmark logo.	Incomplete Did not complete.
Thumbnail Process Thumbnails demonstrates a successful attempt to follow through the development process
	Excellent 25 pts	Satisfactory 19 pts	Improvement Needed 13 pts	Unsatisfactory 7 pts	Incomplete 0 pts
Quality of Thumbnail Process Steps 25 pts	Excellent Thumbnails demonstrates a successful attempt to follow through the development process	Satisfactory Thumbnails demonstrates a satisfactory attempt to follow through the development process	Improvement Needed Thumbnails demonstrates a minimal attempt to follow through the development process	Unsatisfactory Thumbnails fail to show a successful attempt to follow through the development process	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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