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iRubric: Adobe Illustrator Design rubric

iRubric: Adobe Illustrator Design rubric

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Adobe Illustrator Design 
Adobe Illustrator Design
Adobe Illustrator, develop & design including colors, fonts and other typographical elements in order to take better advantage of design principles. Students must save the design in the correct file format and package the necessary files for print production.
Rubric Code: C22AW4B
By cnggjulio
Ready to use
Public Rubric
Subject: Computers  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Adobe Illustrator Design
  Poor

1 pts

Fair

3 pts

Good

4 pts

Excellent

5 pts

Theme

Poor

No clear theme and look is not appropriate to the event.
Fair

The original theme is somewhat clear and appropriate to the event. Some effort shown with color, imagery and text.
Good

The theme is clear and appropriate to the event. Good use of color, imagery and text to create an interesting and eye catching design.
Excellent

The theme is very clear with an exemplary effort in color use, imagery and text to create an exciting and successful design without exactly reproducing the original.
Composition & Layout

Poor

Confusing and scattered. No direction
Fair

Some direction but still a little confusion.
Good

Direct and understandable. Shows some effort in using design elements and principles.
Excellent

Direct, creative, understandable and effective. evidence of grid system, consideration of design elements and shows a high level of understanding of design aesthetics.
Typography

Poor

Typography unreadable or inappropriate to the design. No attention to hierarchy, font choice, kerning/tracking, leading, alignment and other type treatments.
Fair

Type present not exactly appropriate or is not easily read. little success with hierarchy of information, type choice, alignment, kerning, leading. Shows some effort to stylize text for layout.
Good

Type appropriate and styled. Acceptable amount of effort shown with hierarchy of information, type choice, alignment, kerning, leading. All text is readable.
Excellent

Type appropriate, styled, and positioned excellently. Clear attention to kerning/tracking, leading and alignment. Used type as a pivotal element in layout. Hierarchy clear and successful in conveying appropriate information. Exceptional readabilithy.
Use of Illustrator

Poor

Does not have understanding of application program. No effort in using tools. No effort made to improve upon the original design.
Fair

Some understanding of program but little effort displayed with tools. Little experimentation. Little or no improvement from the original design.
Good

Good understanding of application program with some experimentation in the use of illustration tools/techniques. Improved the original design.
Excellent

Excellent understanding of application program.
Advanced use of tools & techniques. Exceptional end result - leaps and bounds above the original design.
InDesign Package

Poor

Illustrator file not linked properly, incorrect color mode, incorrect format and/or scale. Package folder was not made correctly.
Fair

More than two of the criteria were not considered:
-file format & linking
-color mode
-scale/format
-package folder
Good

One or two of the criteria were not considered:
-file format & linking
-color mode
-scale/format
-package folder
Excellent

All of the package criteria were met.
Followed instructions

Poor

Instructions were largely ignored.
Fair

Some instructions followed.
Good

Most instructions were followed.
Excellent

All of the instructions were followed. Exceptional attention to detail & quality assurance.





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