iRubric: DES340 Branding + Identity rubric

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DES340 Branding + Identity

Mod 1: Week 2 Project – Creative Brief

Rubric Code: B98799

By ahdkwan

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Guidelines • Creative Brief Outline For Final Project • Four audience member profiles displaying target audience along with a photo of each profile • Submitted a PDF for final evaluation
	Excellent 10 pts	Satisfactory 8 pts	Improvement Needed 6 pts	Unsatisfactory 4 pts	Incomplete 0 pts
Guidelines 10 pts	Excellent Met all guidelines.	Satisfactory Met most of the guidelines.	Improvement Needed Met some guidelines.	Unsatisfactory Did not meet guidelines.	Incomplete Did not complete.
Brief Outline Clear and thorough analysis explaining project title, objective, target audience, strategy and guidelines.
	Excellent 30 pts	Satisfactory 23 pts	Improvement Needed 16 pts	Unsatisfactory 9 pts	Incomplete 0 pts
Brief Outline 30 pts	Excellent Clear and thorough analysis explaining project title, objective, target audience, strategy and guidelines.	Satisfactory Analysis explaining project title, objective, target audience, strategy and guidelines.	Improvement Needed Analysis needs improvement in regards to explaining project title, objective, target audience, strategy and guidelines in a clear and thorough manner.	Unsatisfactory Analysis failed to explain project title, objective, target audience, strategy and guidelines.	Incomplete Did not complete.
Target Audience Profile Clear and thorough analysis of four profiles that fit the target audience along with profile images.
	Excellent 30 pts	Satisfactory 23 pts	Improvement Needed 16 pts	Unsatisfactory 9 pts	Incomplete 0 pts
Target Audience Profile 30 pts	Excellent Clear and thorough analysis of four profiles that fit the target audience along with profile images.	Satisfactory Analysis of four profiles that fit the target audience along with profile images.	Improvement Needed Provided some profiles that fit the target audience along with profile images, however needs to be more substantial in the analysis.	Unsatisfactory Analysis failed to describe four profiles that fit the target audience along with profile images.	Incomplete Did not complete.
Layout + Design The overall layout and design of the creative brief is successful within its readability, creativeness, organization of elements and aesthetics.
	Excellent 10 pts	Satisfactory 8 pts	Improvement Needed 6 pts	Unsatisfactory 4 pts	Incomplete 0 pts
Layout + Design 10 pts	Excellent The overall layout and design of the creative brief is successful within its readability, creativeness, organization of elements and aesthetics.	Satisfactory Creative brief is successful within its readability and organization of elements, however needs more work in regards to aesthetics.	Improvement Needed Creative brief has some readability, organizational, and aesthetic issues.	Unsatisfactory The overall layout and design of the creative brief fails within its readability, creativeness, organization of elements and aesthetics.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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