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iRubric: Graphic Design III rubric

iRubric: Graphic Design III rubric

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Graphic Design III 
DES336 Graphic Design III
Week 4: Full Deliverables (200 pts)
Rubric Code: B2X5442
By RowenaMcPherson
Draft
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Guidelines
• 1 Final Logo (2 variations: Color + BW)
• 4 Website Page Mock ups (Home Page, About Page, Menu/Training Page, Contact Page)
• One/Two 3D image collateral pieces
• Upload Final PDF files for submission
  Excellent

50 pts

Satisfactory

38 pts

Improvement Needed

26 pts

Unsatisfactory

14 pts

Incomplete

0 pts

Guidelines
50 pts

Excellent

Met all guidelines.
Satisfactory

Met most of the guidelines.
Improvement Needed

Met some guidelines.
Unsatisfactory

Did not meet guidelines.
Incomplete

Did not complete.
Final 4 Page Website
Finalized a four page website mock up of your COMPLETE site properly to show an appropriate and refined grid structure as well as a cohesive look for the brand using the imagery and text provided.
  Excellent

50 pts

Satisfactory

38 pts

Improvement Needed

26 pts

Unsatisfactory

14 pts

Incomplete

0 pts

Final 4 Page Website
50 pts

Excellent

Finalized a four page website mock up of your COMPLETE site properly to show an appropriate and refined grid structure as well as a cohesive look for the brand using the imagery and text provided.
Satisfactory

Finalized a four page website mock up of your COMPLETE site properly to show a grid structure as well as a cohesive look for the brand using the imagery and text provided. Grid structure needs slight adjustments.
Improvement Needed

Finalized a four page website mock up of your COMPLETE site properly to show a grid structure for the brand using the imagery and text provided. Pages lacked cohesiveness to the brand. Grid structure needs major adjustments.
Unsatisfactory

Failed to finalize a four page website mock up of your COMPLETE site properly to show an appropriate and refined grid structure as well as a cohesive look for the brand using the imagery and text provided.
Incomplete

Did not complete.
Final Logo
Color(s) and typeface(s) successfully represent the logo mark and its brand. Color scheme, typeface choices, and overall layout is cohesive. 1 color variation and 1 black and white variation are successfully presented.
  Excellent

50 pts

Satisfactory

38 pts

Improvement Needed

26 pts

Unsatisfactory

14 pts

Incomplete

0 pts

Final Logo
50 pts

Excellent

Color(s) and typeface(s) successfully represent the logo mark and its brand. Color scheme, typeface choices, and overall layout is cohesive. 1 color variation and 1 black and white variation are successfully presented.
Satisfactory

Color(s) and typeface(s) represent logo mark and its brand. Certain colors and typefaces can be aligned better with the brand to be more cohesive.1 color variation and 1 black and white variation are presented.
Improvement Needed

Color(s) and typeface(s) represent logo mark and its brand. Color(s) and typeface(s) need improvement representing the overall brand. 1 color variation and 1 black and white variation are presented – need adjustments to be properly presented on layout.
Unsatisfactory

Color(s) and typeface(s) failed to successfully represent the logo mark and its brand. Color scheme, typeface choices, and overall layout is not cohesive.
Incomplete

Did not complete.
Final Collateral Piece(s)
Created a successful final collateral piece using the 3D images provided in Doc Sharing to show a successfully cohesive brand.
  Excellent

50 pts

Satisfactory

38 pts

Improvement Needed

26 pts

Unsatisfactory

14 pts

Incomplete

0 pts

Final Collateral Piece(s)
50 pts

Excellent

Created a successful final collateral piece using the 3D images provided in Doc Sharing to show a successfully cohesive brand.
Satisfactory

Created a final collateral piece using the 3D images provided in Doc Sharing to show the brand – needed slight adjustments to be more cohesive.
Improvement Needed

Created a final collateral piece using the 3D images provided in Doc Sharing to show the brand – needed major adjustments to be more cohesive.
Unsatisfactory

Failed to create a successful final collateral piece using the 3D images provided in Doc Sharing to show a successfully cohesive brand.
Incomplete

Did not complete.



Keywords:
  • graphic design



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